Internet Marketing Services

What should websites that sell online use as call to actions on the product pages in order to attract more clicks on “action” buttons? Add to cart OR Buy Now ? Which do you think is better?

If you look at what top etailers are using as text on the action buttons (thanks to ) you will find it obvious that the right call to action to be used on this type of buttons should be Add to Cart.

Button Text

Button … Continue Reading » Which Call to Action, Add to Cart or Buy Now?

How to override the “500 limit” in your reports

All reports in Google Analytics are subject to a 500 limit of listed records, may it be keywords, search terms, referrals or any other report. In other words, if you are trying to view or download the full list of your paid keywords, you will be limited to the top 500 of them. Let’s bypass it!

If you do not know where to start improving the conversion rate of your website, here’s an idea: start by improving your checkout process. Very often, testing and improving this process is the fastest and cheapest approach to optimize your website.

There are various elements and methods to test the checkout process, but in this post we will focus on a single element: the progess bar.

This is what we mean by the checkout progress bar:

The checkout process of an ecommerce site represents the number of steps taken by visitors in order to get the products from virtual shopping carts/bags delivered to their doors. It is the path from a click on the checkout button to the “Receipt” page . Some visitors are required to go through more or less “steps”, depending on the site where they buy the products from.

Very often, website owners asks themselves (or others) what is the best number of checkout … Continue Reading » The Progress Bar – A Survey Of 100+ Online Retailers

So, you are planning to design a nice checkout button. Up till recently I thought that a web button is so simple to design that it will take minutes or so. However, after researching a lot on the look and feel of the checkout buttons of 111 most important e-tailers, I realized that what seemed to be simple, was actually not. I have been able to identify eight design elements just for something as “simple” as a checkout … Continue Reading » Could This Be The Best Checkout Button?

UPDATE: if you plan to design a checkout button, please read our post on “The Best Checkout Button“.

The checkout process plays an important role in the shopping experience of all e-commerce websites. And, the shopping process starts with a click on the Checkout button. While buying decision can be influenced by matters other than your website, once visitors decide to buy the products from your site, it is your job to help (persuade) them to complete the buying … Continue Reading » Collection Of 100+ Checkout Buttons