* Internet Marketing blog archive for the ‘e-Commerce Optimization’ Category

 

How to Write Product Descriptions That Convert

ecommerce-product-descriptions

Ah, product descriptions. As a marketer, the verbiage used to describe your goods or offerings is one of the last pieces of copy on your website to get looked at.

You test, tweak, and test your landing pages until you’re blue in the face. But what happens when people browse through your website in search of something to buy? Are you confident that the description of your product will get your interested visitor to become a loyal customer?

Ask any copywriter, and you’ll know: Product descriptions are some of the toughest pieces of copy … Continue Reading » How to Write Product Descriptions That Convert

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How To Create AdWords Product Listing Ads

Product Listing Ads in Google AdWords

To set up PLA, advertisers first need to set up a Google Merchant Center account.

1. Once the account is created, provide the general information about your business from the Settings page under General.

2. Verify your website URL.

a. Sign into Google Webmaster Tools with your Google Account.

b. Click the Add a site button, and type the URL of the site you want to add. Make sure you type the entire URL, such as http://www.example.com/

c. Click Continue. The Site verification page … Continue Reading » How To Create AdWords Product Listing Ads

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It’s Time to be Realistic about Pinterest

jan-14

We’ve also seen countless infographics declaring Pinterest to be the winner for ecommerce, generating more merchandise sales (both directly and indirectly) than Facebook and Twitter. The latter two may have more users and can bring more traffic to merchant websites, but statistics show that Pinterest brings in the biggest number of conversions.

 

Shopify's infographic shows that Pinterest online shoppers spend more than others. Image source

Shopify’s infographic shows that Pinterest online shoppers spend more than others. Image source

Similar results were also observed … Continue Reading » It’s Time to be Realistic about Pinterest

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Content Marketing Strategy Tips for Small Businesses

content-marketing-strategies-for-small-businesses

It is important for any online business today to pursue content marketing if they wish to improve their Page rank and advance in the SERPs. High-quality content and a far-reaching campaign can do wonders for any website. It definitely needs plenty of time and effort from a team composed of writers, SEOs, and marketing advisers, among others, that a reliable SEO company is sure to be able to provide. Although it is not impossible to produce high-quality content and “SEO” them on your own, you cannot deny that an SEO companymay be … Continue Reading » Content Marketing Strategy Tips for Small Businesses

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How to Use Facebook Ads to Grow Your Ecommerce Sales

facebook-ads

In 2011, advertising on Facebook contributed to the majority of the companies $3.7 billion in revenue. With nearly 850 million active monthly users, many companies are turning to Facebook ads to increase brand awareness.

facebook ads

But how can Facebook actually grow your ecommerce sales?
Because Facebook is a social networking site, it is automatically personal. You’re more likely to do something at the suggestion on a friend than of a total stranger, right?

Seeing an ad or sponsored story that a friend … Continue Reading » How to Use Facebook Ads to Grow Your Ecommerce Sales

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e-Commerce Landing Page PPC Blooper

adwords-blooper

This holiday season I was searching in Google for Jawbone bluetooth headsets on sale. Tigerdirect.ca had an enticing Ad.

TigerDirect.ca PPC Ad

TigerDirect.ca PPC ad

Clicked on it expecting sales promotion on Jawbone head sets. But I was directed to home page with nothing related to Jawbone or Bluetooth headset promotions.

TigerDirect Homepage

TigerDirect Homepage

 

I tried to search their Bluetooth section and found that they don’t have any Jawbone products at … Continue Reading » e-Commerce Landing Page PPC Blooper

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Who Wouldn’t Abandon This Shopping Cart?

shopping-cart-abandonment

I was looking for a laptop support today and I found some on IKEA.ca.  Added 3 of them to the cart to ship them to the office.

Surprise! The  $4.99 items came with a shipping fee of $34.55.

Would you buy online from someone who’s charging that much? Hell, no!

shopping cart on ikea canada, with whopping shipping fees

$4.99 for the product , $34.99 for shipping? I’m out, IKEA!

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TITLE Tag SEO

title-tag-seo

An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.

Here are just few pointers on why titles are important:

  • Titles are one the most noticeable visual elements on the results page, so they can determine whether or not users will click on your listing or not.
  • The title tag is (still) one of the most important on-page SEO factors.
  • When others link to your pages, they tend to use the … Continue Reading » TITLE Tag SEO
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SEO Best Practices for eCommerce Blog Networks

seo-best-practices-ecommerce-blog-networks

Creating a blog network to drive traffic to your ecommerce site is still be a viable strategy, even post Panda and Penguin updates, as long as its purpose is not to build backlinks but to drive traffic, by providing great content. As a “side effect”, the network could also provide limited PR juice.

However, let’s be clear from the beginning. If your goal is to increase the number of backlinks to your site with a blog network, stay away from this strategy. Don’t create splogs. Just like any other type … Continue Reading » SEO Best Practices for eCommerce Blog Networks

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6 e-Commerce Email Capturing Techniques

6-e-commerce-email-capturing-techniques

Your email lists are valuable assets – this is something all online marketers will agree upon. Once you have an email address and permission to contact the owner, you can start cross selling, up selling and recovering abandoned shopping carts.

Capturing an email address should be a Goal within your web analytics tool, and it should be properly setup. Additionally, you should associate a value to each email captured and derive its importance to your business. This way you can properly allocate your budget and prioritize change requests or new features on your … Continue Reading » 6 e-Commerce Email Capturing Techniques

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