To set up PLA, advertisers first need to set up a Google Merchant Center account.
1. Once the account is created, provide the general information about your business from the Settings page under General.
2. Verify your website URL.
a. Sign into Google Webmaster Tools with your Google Account.
b. Click the Add a site button, and type the URL of the site you want to add. Make sure you type the entire URL, such as http://www.example.com/
c. Click Continue. The Site verification page …