Internet Marketing Services

This holiday season I was searching in Google for Jawbone bluetooth headsets on sale. Tigerdirect.ca had an enticing Ad.

TigerDirect.ca PPC ad

Clicked on it expecting sales promotion on Jawbone head sets. But I was directed to home page with nothing related to Jawbone or Bluetooth headset promotions.

TigerDirect Homepage

I tried to search their Bluetooth section and found that they don’t have any Jawbone products at all. Not sure why would they specifically mention … Continue Reading » e-Commerce Landing Page PPC Blooper

Looking for a laptop support today, I reached ikea.ca’s page and added 3 of them to the cart.

Surprise, for a $4.99 item the shipping fee is $34.55. Would you buy online from someone who’s charging that much? Hell, no!

$4.99 for the product , $34.99 for shipping? Good by IKEA!

You can do all the remarketing in the world, I am not going to buy this product … Continue Reading » Who Wouldn’t Abandon This Shopping Cart?

An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.

Titles are one the first things searchers see after performing a search query, so it will determine whether or not they will click on your listing and visit your site. It is also one of the most important on-page SEO factors. Also, when others link to your pages, they tend to use the page title as anchor text.

Ironically, the tag came … Continue Reading » TITLE Tag SEO – The Definitive HTML Reference Guide for Search Engine Optimization

Blog networks is a fancy name for something that already existed since long ago: satellite websites, or web rings if you like.

Creating a blog network to drive traffic to your ecommerce site can still be a viable strategy, even post Panda update, as long as the purpose of such a network is to genuinely provide great information to visitors. As a positive side effect, the network may also provide limited PR juice by back linking to your ecommerce site.

But let’s be clear from the beginning. If … Continue Reading » SEO Best Practices for eCommerce Blog Networks

Your email lists are valuable assets and this is something all online marketers will agree upon. Once you have an email address and permission to contact the owner you can start cross selling, up selling and recover abandoned shopping carts.

Capturing an email address should be a Goal within your web analytics tool and it should be properly setup. Additionally you should associate a valued to each email captured and derive it’s importance to your business. This way you can properly allocate budget and … Continue Reading » 6 e-Commerce Email Capturing Techniques

HTML lists are semantic structures by definition and they can play an important role when a web document is analyzed for its relevancy against a search query. Since relevancy – along with page popularity (backlinks) and social signals – is strongly related to search engine rankings, it is important to understand how search engines analyze their content.

Lists can contain unordered information (UL), ordered information (OL) and definitions (DL, DD, DT tags). In HTML code this is how an ordered list might look like:

<ul>

<li>Unordered information

<li>Ordered information

<li>Definitions

</ul>

There … Continue Reading » List Items and SEO – The Complete HTML Reference Guide for SEO

Almost all SEO professionals admit that the IMG element is important for search engines, at least to a certain degree. If your website is selling image stocks, then it’s crucial. But since almost all web sites depend more or less on images,  optimizing them for search engines (and humans) seems logic.

The purpose of this article is to describe some SEO techniques that can be used to improve image crawling, indexing and ranking.

We’ll start with a very minimalistic sample … Continue Reading » IMG Tag SEO and Image Optimization – The Complete HTML Reference Guide for SEO

This is a guest post by Andrew Davis, the Marketing Director for CPC Strategy, a full service shopping feed management agency. He is the co-author of the first-ever Merchant Comparison Shopping Handbook, a free ebook that helps merchants optimize shopping feeds and comparison shopping merchant accounts. The author’s views/comments are entirely his or her own and may not reflect the views of Pitstop Media Inc.

1.  Designate hot products in Become

If you have products on sale, high in stock, … Continue Reading » 7 Optimization Tricks for Comparison Shopping Merchant Accounts and Shopping Feeds

Here are some guidelines to write better product descriptions for higher rankings in search engines – feel free to contribute with your thoughts:

1. First and most important, write for the users (appealing, provocative language) but try to write at least 250 words for your product descriptions, to feed the search engine bots too
2. Second, but still important, don’t use manufacturer’s descriptions – they’re probably on other 100 sites. Write your own, starting with the products with the highest a) visits, b) conversion rate, c) page views … Continue Reading » Ecommerce SEO – 10 SEO Tips to Optimize Product Descriptions
   
   VN:F [1.9.11_1134]
   please wait...

   Rating: 10.0/10 (5 votes cast)
   VN:F [1.9.11_1134]
   Rating: +7 (from 7 votes)

Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3