We’ve also seen countless infographics declaring Pinterest to be the winner for ecommerce, generating more merchandise sales (both directly and indirectly) than Facebook and Twitter. The latter two may have more users and can bring more traffic to merchant websites, but statistics show that Pinterest brings in the biggest number of conversions.
Shopify’s infographic shows that Pinterest online shoppers spend more than others. Image source
Content marketing takes center stage in 2013 SEO.Image source
It is important for any online business today to pursue content marketing if they wish to improve their Page rank and advance in the SERPs. High-quality content and a far-reaching campaign can do wonders for any website. It definitely needs plenty of time and effort from a team composed of writers, SEOs, and marketing advisers, among others, that a reliable SEO company is sure to be able to provide. Although … Continue Reading » Content Marketing Strategy Tips for Small Businesses
In 2011, advertising on Facebook contributed to the majority of the companies $3.7 billion in revenue. With nearly 850 million active monthly users, many companies are turning to Facebook ads to increase brand awareness.
But how can Facebook actually grow your ecommerce sales?
Because Facebook is a social networking site, it is automatically personal. You’re more likely to do something at the suggestion on a friend than of a total stranger, right?
This holiday season I was searching in Google for Jawbone bluetooth headsets on sale. Tigerdirect.ca had an enticing Ad.
TigerDirect.ca PPC ad
Clicked on it expecting sales promotion on Jawbone head sets. But I was directed to home page with nothing related to Jawbone or Bluetooth headset promotions.
An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.
Titles are one the first things searchers see after performing a search query, so it will determine whether or not they will click on your listing and visit your site. It is also one of the most important on-page SEO factors. Also, when others link to your pages, they tend to use the page title as anchor text.
Blog networks is a fancy name for something that already existed since long ago: satellite websites, or web rings if you like.
Creating a blog network to drive traffic to your ecommerce site can still be a viable strategy, even post Panda update, as long as the purpose of such a network is to genuinely provide great information to visitors. As a positive side effect, the network may also provide limited PR juice by back linking to your ecommerce site.
Your email lists are valuable assets – this is something all online marketers will agree upon. Once you have an email address and permission to contact the owner, you can start cross selling, up selling and recovering abandoned shopping carts.
Capturing an email address should be a Goal within your web analytics tool, and it should be properly setup. Additionally, you should associate a value to each email captured and derive its importance to your business. This way you can properly allocate your budget and prioritize change … Continue Reading » Six e-Commerce Email Capturing Techniques
HTML lists are semantic structures by definition and they can play an important role when a web document is analyzed for its relevancy against a search query. Since relevancy – along with page popularity (backlinks) and social signals – is strongly related to search engine rankings, it is important to understand how search engines analyze their content.
Lists can contain unordered information (UL), ordered information (OL) and definitions (DL, DD, DT tags). In HTML code this is how an ordered list might look like:
Almost all SEO professionals admit that the IMG element is important for search engines, at least to a certain degree. If your website is selling image stocks, then it’s crucial. But since almost all web sites depend more or less on images, optimizing them for search engines (and humans) seems logic.
The purpose of this article is to describe some SEO techniques that can be used to improve image crawling, indexing and ranking.
Shopify’s infographic shows that Pinterest online shoppers spend more than others. Image source
Content marketing takes center stage in 2013 SEO.
