Internet Marketing Company

Have you seen this ad running online?

Starbucks Personalized Ads

I guess you didn’t, and that’s because this ad is actually is not running at. This is just an ad we would run if we were to have Starbucks (or another restaurant/coffee shop chain) as a client.

Scenario: visitors are reading an online newspaper around noon (11:34) which is close to their lunch time in New Westminster, BC Canada. While reading online, this ad will show up, inviting them to take their lunch at SB, somewhere close … Read more about Have You Seen this Ad?

There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how/what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves, we’ve decided to share a valuable secret with you.

I’ll teach you how to reverse engineer the landing page algorithm of Microsoft Ad Center (results may apply to Yahoo! Search Marketing and Google Adwords also) with their own tool: the Ad Intelligence add-on for Excel.

The main purpose of the Ad Intelligence add-on is to help you find the best keywords to … Read more about Hidden PPC & SEO Gem – MSN Ad Intelligence

Have you ever wanted to be able to have a collection of “view cart” or “add to cart” buttons and compare them to other buttons, such as “proceed to checkout” buttons? When we design a new website or a new web page for a multivariate test, we like to do our homework before we proceed, and this is how we ended up having a nice collection of buttons, primarily used during the checkout process of e-commerce websites.

What is it intriguing to me is not the design of the buttons it self, but the relationship between the buttons on each … Read more about Scent Trail of View Cart, Add to Cart and Proceed to Checkout Buttons

On previous posts I’ve tried to provide e-commerce designers collections of checkout buttons or progress bars. This time I thought they will find useful to look at the Continue Shopping collection.

102 website have been looked at during the analysis. There was no surprise regarding the name of the button: 85 websites are naming the button “Continue Shopping”. Only a few of them will give a different name like return to shopping or back to shopping.

I’ve looked at some specific elements – what is the button color or where is the arrow (if any) pointing . I … Read more about Collection of Continue Shopping Buttons

We analyzed the 2008 top 100 US retailers (stores.org) and we ranked the retailers based on their web traffic (according to Alexa.com as per January 2009). The Traffic Rank is relative to the 100 Us retailers only. Some interesting facts:

- some department stores (ex., Ross Stores) could very easily sell products online, but they prefer not to.

- several website designs look like amateur work (Berkshire-Hathaway or Stater Bros.)

- corporate websites for companies marked with * tend to have lower traffic values, which is normal

- web sales values for a company ranking 10th can … Read more about 2008 Top 100 US Retailers and their Website Traffic

It’s been more than a year since we’ve officially launched Pitstop Media’s website (www.pitstopmedia.com) and it was the time for a design update. For 2009, Pitstop Media’s website resolution will be 1024×768. That’s right, we have redesigned the company’s website to accommodate the market trends, based on our visitors’ screen resolutions (data taken with Google Analytics).

Redesigned Website for Pitstop Media

We are much happier with the new website design and I would like to congratulate everybody … Read more about Our 2009 Resolution

In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Read more about Dynamic Text on Call to Action Buttons

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for.

Mainly, there are two paths visitors take to find products on your site: using navigational links or using internal site search. The usage percentage for navigation and search is almost 50/50. So, 10 people may search for “xbox 360″ and 10 people may navigate through specific categories on your site, until they reach the xbox 360 product page.

I prefer the search method and I … Read more about Search Results Relevancy – case study futureshop.ca

Shopping Cart, Shopping Bag or Basket? How should you name this button/text? The following is an analysis of major etailers and should be used as a guideline only.

The collection (at the bottom of this post) of 109 shopping cart buttons from top etailers revealed the following common elements (green items are to be recommended when designing this section of your pages):

1. The icon you should use is a CART or BAG:

a. 64 out of 109 etailers display the cart symbol – 59%
b. 23 display no symbol at all – 21%
c. 21 display the bag symbol – 19%
d. 1 displayed an arrow … Read more about Shopping Cart Icons Collection

When you are one of the biggest electronics manufacturer you need to make sure your website usability is extremely good.

What if someone wants to buy one of your products, comes to your website, searches for the product name and he doesn’t find the product page? How would that look like to your prospect? Like LG:

Searching for the model 42LGX returns “Sorry, no matches were found”.

42LGX - Search Result Page

So, are you manufacturing this product or not? The page exists on LG website, as … Read more about LG.com internal search