Internet Marketing Services

Usually we place call to action on buttons like add to cart, checkout now or add to whishlist. That’s a good idea. What’s not a good idea is to make those buttons work only with Javascript.

According to this link as many as 5% of Internet users don’t have the Javascript on when browsing. Yahoo! points out that almost 1% of the Yahoo! sites don’t activate Javascript. In our case that number is almost 14%. Check your web analytics tool … Continue Reading » Javascript Call to Action Buttons

There’s nothing worse than a government website using free stock photos for its website. Why? In the case of the website below, the”pharmacist” in the picture is to be found on quite a few bogus pharmacies online.

Does the British Columbian government want to be associated with rogue pharmacies or does it want to support such businesses by displaying the same picture as them? Definitely no, but that’s how it appears.

If I were to see this website … Continue Reading » When Government Website Design Goes Wrong

Here’s the worst AdWords ad for the month of October (until now :) ):

worst ppc ad for october 2010

I wonder why Google’s editorial policy is accepting these kind of ads?! But what’s worrying me is why are they accepting such websites in AdWords:

Today’s post is filed under the don’t do like them category. I will look at two websites that are wasting opportunities with improper implementation of the search functionality.

We know that e-commerce web sites like to force us to create accounts at checkout (which they shouldn’t), but asking visitors to register just to be able to use the search is quite new for me.

If you have a search function on your website it is primordial to make it easy to be found. Don’t have a link … Continue Reading » Improve Your Internal Site Search Experience

… and lose customers at checkout, in 10 easy steps.

This is related to the cash back on Bing from Dell. Some time back, Dell had a 20% cash back offer on Bing.

Here’s how to improperly execute such a campaign, Dell-style:

1. Start a cash back campaign with Bing
2. Advertise products on Bing cash back

Dell's Ad on Bing

3. Don’t list yourself as a participating Cash Back store (where’s Dell?)

I think that all online marketers have encountered, at least once in their lifetime, a PPC ad which have been rejected for some cranky editorial rule.

What about the F-word (and I don’t mean the word Free)? Do you think it will be possible to cheat the AdWords system, just for the fun, and insert the FUCK word into your ads :) ? Here’s how you can do it: