This is second and final part of launching successful B2B campaigns. You can check the first part here: Part 1.

Factor 1: Understanding the target market and the buying cycle:

Often marketing managers want to get in the bandwagon wanting to launch marketing campaigns on new channels because they see their competition is doing something similar or everybody is talking about the channel without completely mapping out whom they really want to target. i.e. Lack of preparedness in terms … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2

Looking for a laptop support today, I reached ikea.ca’s page and added 3 of them to the cart.

Surprise, for a $4.99 item the shipping fee is $34.55. Would you buy online from someone who’s charging that much? Hell, no!

$4.99 for the product , $34.99 for shipping? Good by IKEA!

You can do all the remarketing in the world, I am not going to buy this product … Continue Reading » Who Wouldn’t Abandon This Shopping Cart?

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

I got this email in my inbox:

Poor Email Subject Line

The subject line is very poor:

1. The pipe divider “|” reads more like the letter “I” making the sentence hard to read

2. Emails’ subject lines are not SEO titles – don’t use “|” to separate words/sentences

There are other mistakes, but I that’s another story. At least make sure your emails don’t read/look … Continue Reading » Email Subject Lines Are Not SEO Titles

A favicon is the small piece of graphics browsers display in the title bar when you open a web document, or in your browser’s bookmarks.
This is how ours looks like in Google Chrome (the blue circle with an upright arrow):

Favicon Sample

To have browsers create one you will need to place your icon file (favicon.ico) in the root of your site and you’re good to go.

Why would you … Continue Reading » Don’t Let Others Steal Your Favicons

A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.

After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:

Sunvalley's Product Description Page

The layout itself is pretty neat, to the point, but the availability info … Continue Reading » Handling Out of Stock Items and PPC

That’s right. Today I am going to show you how you could lose money with Google if you’re not aware of it’s indexing rules and I’ll describe a short fix.

While researching online for a client of ours, I came to see the ad to the “Save on Airfare” ebook. Usually skeptical about such sales letters, I went further to read reviews/scams website and see if it’s worthy or not. I decided to download the book to compare it’s content with … Continue Reading » How to Lose Money with Google

So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.

But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is  Not Specified supposed to mean? The size, the shape or the color of the product?

While doing the regular check on the referring keywords for this blog, I noticed that Google is ranking the website for  keywords related to the  spotted A/B tests, keywords such as accountnow.com, autotrader.com or genbook.com.

Those keywords are irrelevant for us, but checking them lead me to the discovery of the worst 2010 PPC ad in Google I’ve seen until date:

Google has interest (using Google Ventures) in VigLinks. Viglinks is a content monetization company that uses Javascript to automatically change ordinary links into affiliate links. Wait. Automatically build/tag external links? This sounds like something Google won’t recommend let alone support. IMHO VigLinks mechanism is not really in compliance with Google Webmaster Guidelines (and others).

Basically, what they do is: you write something text content on your site and somewhere you link to an external site, with which you don’t have any affiliation. If you place … Continue Reading » Is Google Officially Supporting Cloaking and Paid Links?