* Internet Marketing blog archive for the ‘Don’t Do Like Them’ Category

 

Are Article Directories Dead Post Penguin(s)?

article-directories-dead

Did article directories lose the ability to pass authority (PR)? My two cents, yes.

Matt’s clearly telling that sites penalized for selling links typically lose the ability to pass PageRank. But what if this also applies to sites which were penalized for other reasons besides selling links, i.e. unnatural link profiles? If you think logically, this is highly probable. Or maybe they will pass just some minimal authority.

When we audit backlinks, one metric we take into consideration is Search Metrics’ SEO Visibility. Generally, when we see a site suffered a drop close to a Penguin … Continue Reading » Are Article Directories Dead Post Penguin(s)?

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How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2

how-to-launch-successful-b2b-online-marketing-campaigns-and-generate-leads-part-2

This is second and final part of launching successful B2B campaigns. You can check the first part here: Part 1.
Factor 1: Understanding the target market and the buying cycle
Often marketing managers want to get in the bandwagon wanting to launch marketing campaigns on new channels because they see their competition is doing something similar or everybody is talking about the channel without completely mapping out whom they really want to target. i.e. Lack of preparedness in terms of understanding who their target market & … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2

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Who Wouldn’t Abandon This Shopping Cart?

shopping-cart-abandonment

I was looking for a laptop support today and I found some on IKEA.ca.  Added 3 of them to the cart to ship them to the office.

Surprise! The  $4.99 items came with a shipping fee of $34.55.

Would you buy online from someone who’s charging that much? Hell, no!

shopping cart on ikea canada, with whopping shipping fees

$4.99 for the product , $34.99 for shipping? I’m out, IKEA!

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How to Build Organic Backlinks with a Simple Functionality

organic-backlinks

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

Continue Reading » How to Build Organic Backlinks with a Simple Functionality

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Email Subject Lines Are Not SEO Titles

email-subject-lines-are-not-seo-titles

I got this email in my inbox:

poor email subject line sample

Poor Email Subject Line

The subject line is very poor:

1. The pipe divider “|” reads more like the letter “I” making the sentence hard to read

2. Emails’ subject lines are not SEO titles – don’t use “|” to separate words/sentences

There are other mistakes, but I that’s another story. At least make sure your emails don’t read/look the same.

Pitstop Media offers ROI focused SEO services. … Continue Reading » Email Subject Lines Are Not SEO Titles

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Don’t Let Others Steal Your Favicons

Dont-Let-Others-Steal-Your-Favicons

A favicon is the small piece of graphics browsers display in the title bar when you open a web document, or in your browser’s bookmarks.
This is how ours looks like in Google Chrome (the blue circle with an upright arrow):

a favicon sample

Favicon Sample

To have browsers create one you will need to place your icon file (favicon.ico) in the root of your site and you’re good to go.

Why would you do so? I dare to say that this … Continue Reading » Don’t Let Others Steal Your Favicons

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Handling Out of Stock Items and PPC

Handling-Out-of-Stock-Items-and-PPC

A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.

After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:

product description page

Sunvalley’s Product Description Page

The layout itself is pretty neat, to the point, but the availability info was missing. At click I got this … Continue Reading » Handling Out of Stock Items and PPC

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How to Lose Money with Google

how-to-lose-money-with-google

That’s right. Today I am going to show you how you could lose money with Google if you’re not aware of it’s indexing rules and I’ll describe a short fix.

While researching online for a client of ours, I came to see the ad to the “Save on Airfare” ebook. Usually skeptical about such sales letters, I went further to read reviews/scams website and see if it’s worthy or not. I decided to download the book to compare it’s content with others.

So, I first searched for Save on Airfare ebook download. I came … Continue Reading » How to Lose Money with Google

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Google Does Usability Mistakes Too

google-usability-mistakes

So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.

But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is  Not Specified supposed to mean? The size, the shape or the color of the product?

Google Product Details - Conversion Barrier

Google Product Details – Conversion Barrier

In order to find … Continue Reading » Google Does Usability Mistakes Too

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The Worst AdWords Ad – Nov 2010

worst-ppc-ad-adwords-nov10

While doing the regular check on the referring keywords for this blog, I noticed that Google is ranking the website for  keywords related to the  spotted A/B tests, keywords such as accountnow.com, autotrader.com or genbook.com.

Those keywords are irrelevant for us, but checking them lead me to the discovery of the worst 2010 PPC ad in Google I’ve seen until date:

the worst ppc ad of 2010

The worst PPC ad of 2010

I know that is hard … Continue Reading » The Worst AdWords Ad – Nov 2010

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