Internet Marketing Services

Looking for a laptop support today, I reached ikea.ca’s page and added 3 of them to the cart.

Surprise, for a $4.99 item the shipping fee is $34.55. Would you buy online from someone who’s charging that much? Hell, no!

$4.99 for the product , $34.99 for shipping? Good by IKEA!

You can do all the remarketing in the world, I am not going to buy this product … Continue Reading » Who Wouldn’t Abandon This Shopping Cart?

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

Your email lists are valuable assets and this is something all online marketers will agree upon. Once you have an email address and permission to contact the owner you can start cross selling, up selling and recover abandoned shopping carts.

Capturing an email address should be a Goal within your web analytics tool and it should be properly setup. Additionally you should associate a valued to each email captured and derive it’s importance to your business. This way you can properly allocate budget and … Continue Reading » 6 e-Commerce Email Capturing Techniques

This is a guest post by Andrew Davis, the Marketing Director for CPC Strategy, a full service shopping feed management agency. He is the co-author of the first-ever Merchant Comparison Shopping Handbook, a free ebook that helps merchants optimize shopping feeds and comparison shopping merchant accounts. The author’s views/comments are entirely his or her own and may not reflect the views of Pitstop Media Inc.

1.  Designate hot products in Become

If you have products on sale, high in stock, … Continue Reading » 7 Optimization Tricks for Comparison Shopping Merchant Accounts and Shopping Feeds

I got this email in my inbox:

Poor Email Subject Line

The subject line is very poor:

1. The pipe divider “|” reads more like the letter “I” making the sentence hard to read

2. Emails’ subject lines are not SEO titles – don’t use “|” to separate words/sentences

There are other mistakes, but I that’s another story. At least make sure your emails don’t read/look … Continue Reading » Email Subject Lines Are Not SEO Titles

Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3

A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.

After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:

Sunvalley's Product Description Page

The layout itself is pretty neat, to the point, but the availability info … Continue Reading » Handling Out of Stock Items and PPC

That’s right. Today I am going to show you how you could lose money with Google if you’re not aware of it’s indexing rules and I’ll describe a short fix.

While researching online for a client of ours, I came to see the ad to the “Save on Airfare” ebook. Usually skeptical about such sales letters, I went further to read reviews/scams website and see if it’s worthy or not. I decided to download the book to compare it’s content with … Continue Reading » How to Lose Money with Google

So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.

But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is  Not Specified supposed to mean? The size, the shape or the color of the product?

This is the second part on the monetary opportunity cost analysis for guest checkouts series (read the first part here).

For the next two parts I will describe a couple of methods that can be used to derive the opportunity loss due to “locked checkouts” – I don’t like to coin terms, but I couldn’t find a suitable replacement for the term “non-guest checkouts”. To cut a long story short, a locked checkout is a checkout that require visitors to login or create accounts … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 2 of 3