Search Engine Marketing Pros

C’mon writers.com! Do you have 668,389 members (as you can see in the control version) or 754,454 (as per variation 1)? Or are you getting almost 100,000 registrations in 5 minutes (that long it took to compare the control version with variation 1).

Be careful when you test numbers. Someone can spot you (muhahah).

writing.com control version

writing.com busted variation

Anyway, I don’t think such tests are going to make … Continue Reading » Who’s Testing What #9 – www.writers.com – BUSTED!

Here’s an online travel aggregator that is testing. Can you spot the difference?

Yapta Control Version

Yapta.com Variation 1

Pitstop Media is a Vancouver based conversion rate optimization company which offers results oriented landing page testing and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase … Continue Reading » Who’s Testing What #8 – www.yapta.com

What to test

Different types of promotions on the home page

What to measure

The CTR on your promotional sections (link, banners, etc)

Test Description

If you’re selling various products or services online, why don’t you take the advantage of personalization tactics? Not all visitors are interested in your Toyota deals, or the new plasma TVs; I am researching on cameras and since I’ve already been on your website before (I even have an account) and searched for Nikon cameras in the past, why are you still showing me the deals for anything else than my previous search term? Here’s the deal: next time … Continue Reading » Personalize Your Website Content for Higher Conversion Rates

Below is a multivariate test from affilorama.com. They are testing the welcome message, the login button and the video

Affilorama.com Test - Control Version

Affilorama.com MVT Test - Variation 1

Affilorama.com MVT Test - Variation 2

Rate this Post!

Test Idea

Change the content/promotions on your landing page(s) based on the user’s search engine query.

Metrics to Measure

The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).

Test Details

The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic versus paid) is performing.

There is one technique only a few websites are implementing, … Continue Reading » Match Search Engine’s Search Query with Landing Page Content

99designs.com is testing. Here are 4 variations for your inspiration:

99designs.com Variation 1

99designs.com Variation 2

99designs.com Variation 3

99designs.com Variation 4

Rate this Post!

Test idea

Emphasize the links/buttons you want visitors to click on, based on the user type (i.e. user with accounts VS user without accounts)

Test KPI

The clickthrough rate on the emphasized link/button and CTR on the non-highlighted ones.

Test details

First, you have to be able to segment your visitors based on the following:

1. visitor with account VS visitor without account

2. first time visitor VS returning visitor (with or w/o account)

3. opt-in for autlogin or not (for visitors with accounts)

Once you are able to do the above you can assign visitors to the segment they belong to, and do … Continue Reading » Make Them Click Where You Want Them To

While these guys are testing a lot of variation pages (I can see they are testing 4 elements on the home page, each with at least 2 variations) they like to play subtle with their tests.

You can’t easily spot the difference between the following two pages (hint: check the typography on the page):

www.elitesafelist.com V1

www.elitesafelist.com V2

Pitstop Media is a Vancouver based conversion rate … Continue Reading » Who’s Testing What #5 www.elitesafelist.com

What to test

The names of  important  sections on your website. For example you should test how Sign In is performing against Register.

Register VS Sign In

What to measure

The click thru rate on the original and variations.

Why testing this

In a research I’ve done for the redesign of an e-commerce website, I’ve been very particular on how would our client’s competitors would name the sign up process. Since the audience our client is mostly visitors over 35 years, and since they are very “price comparison”-oriented (we know they checked … Continue Reading » Check Your Competitors for Naming Conventions

What to test

An email campaign targeting you veterans (65 years and better) offering them a free coffee gift card, or other gift cards below $5(or other amount that makes sense for your customer lifetime value margin).

What to measure

The buzz on the social networks (you don’t have any social media pages in place? start one)

Why testing

You should show your 65 and better clients and your veterans (btw, what strategies do you use to capture such data from your customers/website visitors?), you care about them. Giving them something for free in exchange of great word of mouth … Continue Reading » Buy Your Veterans A Coffee