* Internet Marketing blog archive for the ‘Conversion Rate Optimization’ Category

 

How to Write Product Descriptions That Convert

ecommerce-product-descriptions

Ah, product descriptions. As a marketer, the verbiage used to describe your goods or offerings is one of the last pieces of copy on your website to get looked at.

You test, tweak, and test your landing pages until you’re blue in the face. But what happens when people browse through your website in search of something to buy? Are you confident that the description of your product will get your interested visitor to become a loyal customer?

Ask any copywriter, and you’ll know: Product descriptions are some of the toughest pieces of copy … Continue Reading » How to Write Product Descriptions That Convert

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SEO and User Experience: Finding the Common Ground

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SEO professionals and other people involved in online marketing to some extent have known of a certain dilemma for quite some time. The dilemma is that they know they need to create websites that provide visitors with a good overall experience, but in doing so, the website may not make it to the top of search results. If they tweak the site to cater to what search engines are looking for, there’s a good chance user experience will be compromised.

This catch 22 has been around for so long and SEO … Continue Reading » SEO and User Experience: Finding the Common Ground

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Content Marketing Strategy Tips for Small Businesses

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It is important for any online business today to pursue content marketing if they wish to improve their Page rank and advance in the SERPs. High-quality content and a far-reaching campaign can do wonders for any website. It definitely needs plenty of time and effort from a team composed of writers, SEOs, and marketing advisers, among others, that a reliable SEO company is sure to be able to provide. Although it is not impossible to produce high-quality content and “SEO” them on your own, you cannot deny that an SEO companymay be … Continue Reading » Content Marketing Strategy Tips for Small Businesses

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Google AdWords Changes Keyword Match Types

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AdWords recently made changes to the exact and phrase keyword match types. The new change will allow exact and phrase match keywords to be triggered for close variants including singular/plural, misspellings, stemming, accents and abbreviations.

AdWords Match Type Variants’ Example

Below table summarizes the different match types and the current changes in RED

 

AdWords Keyword Match Types with changes

 

Keywords with misspellings, stemming, accents, abbreviations, singular/plural that were triggering broad match will … Continue Reading » Google AdWords Changes Keyword Match Types

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How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2

how-to-launch-successful-b2b-online-marketing-campaigns-and-generate-leads-part-2

This is second and final part of launching successful B2B campaigns. You can check the first part here: Part 1.
Factor 1: Understanding the target market and the buying cycle
Often marketing managers want to get in the bandwagon wanting to launch marketing campaigns on new channels because they see their competition is doing something similar or everybody is talking about the channel without completely mapping out whom they really want to target. i.e. Lack of preparedness in terms of understanding who their target market & … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2

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How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 1

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One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.

I want to speak in particular about 3 factors that play a key role in success or failure of campaigns but are often overlooked.
Factor 1: I am driving traffic to the website but … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 1

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Who Wouldn’t Abandon This Shopping Cart?

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I was looking for a laptop support today and I found some on IKEA.ca.  Added 3 of them to the cart to ship them to the office.

Surprise! The  $4.99 items came with a shipping fee of $34.55.

Would you buy online from someone who’s charging that much? Hell, no!

shopping cart on ikea canada, with whopping shipping fees

$4.99 for the product , $34.99 for shipping? I’m out, IKEA!

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How to Build Organic Backlinks with a Simple Functionality

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If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

Continue Reading » How to Build Organic Backlinks with a Simple Functionality

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6 e-Commerce Email Capturing Techniques

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Your email lists are valuable assets – this is something all online marketers will agree upon. Once you have an email address and permission to contact the owner, you can start cross selling, up selling and recovering abandoned shopping carts.

Capturing an email address should be a Goal within your web analytics tool, and it should be properly setup. Additionally, you should associate a value to each email captured and derive its importance to your business. This way you can properly allocate your budget and prioritize change requests or new features on your … Continue Reading » 6 e-Commerce Email Capturing Techniques

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7 Optimization Tricks for Comparison Shopping Merchant Accounts and Shopping Feeds

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This is a guest post by Andrew Davis, the Marketing Director for CPC Strategy, a full service shopping feed management agency. He is the co-author of the first-ever Merchant Comparison Shopping Handbook, a free ebook that helps merchants optimize shopping feeds and comparison shopping merchant accounts. The author’s views/comments are entirely his or her own and may not reflect the views of Pitstop Media Inc.

1.  Designate hot products in Become

If you have products on sale, high in stock, or that are converting favorably on Become.com, mark them as Hot in … Continue Reading » 7 Optimization Tricks for Comparison Shopping Merchant Accounts and Shopping Feeds

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