Content marketing takes center stage in 2013 SEO.Image source
It is important for any online business today to pursue content marketing if they wish to improve their Page rank and advance in the SERPs. High-quality content and a far-reaching campaign can do wonders for any website. It definitely needs plenty of time and effort from a team composed of writers, SEOs, and marketing advisers, among others, that a reliable SEO company is sure to be able to provide. Although … Continue Reading » Content Marketing Strategy Tips for Small Businesses
AdWords recently made changes to the exact and phrase keyword match types. The new change will allow exact and phrase match keywords to be triggered for close variants including singular/plural, misspellings, stemming, accents and abbreviations.
AdWords Match Type Variants’ Example
Below table summarizes the different match types and the current changes in RED
This is second and final part of launching successful B2B campaigns. You can check the first part here: Part 1.
Factor 1: Understanding the target market and the buying cycle:
Often marketing managers want to get in the bandwagon wanting to launch marketing campaigns on new channels because they see their competition is doing something similar or everybody is talking about the channel without completely mapping out whom they really want to target. i.e. Lack of preparedness in terms … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2
One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.
If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).
canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:
Your email lists are valuable assets – this is something all online marketers will agree upon. Once you have an email address and permission to contact the owner, you can start cross selling, up selling and recovering abandoned shopping carts.
Capturing an email address should be a Goal within your web analytics tool, and it should be properly setup. Additionally, you should associate a value to each email captured and derive its importance to your business. This way you can properly allocate your budget and prioritize change … Continue Reading » Six e-Commerce Email Capturing Techniques
This is a guest post by Andrew Davis, the Marketing Director for CPC Strategy, a full service shopping feed management agency. He is the co-author of the first-ever Merchant Comparison Shopping Handbook, a free ebook that helps merchants optimize shopping feeds and comparison shopping merchant accounts. The author’s views/comments are entirely his or her own and may not reflect the views of Pitstop Media Inc.
Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3
Content marketing takes center stage in 2013 SEO.Image source
