AdWords follows last click attribution model, meaning it only attributes conversions to the keywords that were clicked last before the visitor converted. However, there is a whole set of ads and keywords that aided in generating the conversion before that last click. AdWords doesn’t attribute credit to these keywords and ads that helped make the sale.
Why is knowing these keywords and ads important?
Not knowing about the various keywords and ads that assisted in the conversions mean that you as an advertiser are probably undervaluing keywords that are valuable. This means you could either stop advertising such keywords totally, thus missing … Continue Reading » Google AdWords Advanced Bidding Techniques Using Search Funnels
This is second and final part of launching successful B2B campaigns. You can check the first part here: Part 1.
Factor 1: Understanding the target market and the buying cycle:
Often marketing managers want to get in the bandwagon wanting to launch marketing campaigns on new channels because they see their competition is doing something similar or everybody is talking about the channel without completely mapping out whom they really want to target. i.e. Lack of preparedness in terms … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2
A favicon is the small piece of graphics browsers display in the title bar when you open a web document, or in your browser’s bookmarks.
This is how ours looks like in Google Chrome (the blue circle with an upright arrow):
Favicon Sample
To have browsers create one you will need to place your icon file (favicon.ico) in the root of your site and you’re good to go.
That’s right. Today I am going to show you how you could lose money with Google if you’re not aware of it’s indexing rules and I’ll describe a short fix.
While researching online for a client of ours, I came to see the ad to the “Save on Airfare” ebook. Usually skeptical about such sales letters, I went further to read reviews/scams website and see if it’s worthy or not. I decided to download the book to compare it’s content with … Continue Reading » How to Lose Money with Google
Google has launched the updated keyword tool which was in beta. The Google updated keyword tool has features borrowed from Search based keyword tool and the legacy keyword tool. The highlight of the updated keyword tool is where Google pulls its data from. The updated keyword tool shows search volume for keywords from Google.com only while the previous keyword tool showed search volume for keywords from Google.com + Google search partners.
I was not sure if I wanted to publish this technique or not. But when I saw how many businesses are affected by this backdoor issue, I decided to go ahead.
Some clarifying points:
First, this is a dirty technique, so you should play fair and inform those affected by this. Second, I am suggesting a fix for it, so you can repair the backdoor to your site (if needed be). Third, all the information comes from a public source (Google’s index) but … Continue Reading » Competitive Intelligence Power Query
If you’ve ever been curious to find how engaging your competitors’ blog content is, you’ve got to read this further. Keep in mind, the method described below is not 100% accurate since everything which is related to Competitive Intelligence (CI) is an approximation, by definition.
The blog engagement rate (BER) can be defined as the ratio of the total number of comments on a blog to the total number of posts. If you published 100 posts and you got one single, bloody comment, your BER will be … Continue Reading » Discover Your Competitors Blog Engagement Rate
Credit repair service website, My Credit Group, is testing an interesting element (among others), the read more link at the bottom of the benefits sections:
This MVT test was one of the hardest to spot until date. To the guys running the test: do you really think this will make even a 0.1% change in your conversion? I would really like to see the results for this one:
