Internet Marketing Services

A favicon is the small piece of graphics browsers display in the title bar when you open a web document, or in your browser’s bookmarks.
This is how ours looks like in Google Chrome (the blue circle with an upright arrow):

Favicon Sample

To have browsers create one you will need to place your icon file (favicon.ico) in the root of your site and you’re good to go.

Why would you … Continue Reading » Don’t Let Others Steal Your Favicons

That’s right. Today I am going to show you how you could lose money with Google if you’re not aware of it’s indexing rules and I’ll describe a short fix.

While researching online for a client of ours, I came to see the ad to the “Save on Airfare” ebook. Usually skeptical about such sales letters, I went further to read reviews/scams website and see if it’s worthy or not. I decided to download the book to compare it’s content with … Continue Reading » How to Lose Money with Google

Google has launched the updated keyword tool which was in beta. The Google updated keyword tool has features borrowed from Search based keyword tool and the legacy keyword tool. The highlight of the updated keyword tool is where Google pulls its data from. The updated keyword tool shows search volume for keywords from Google.com only while the previous keyword tool showed search volume for keywords from Google.com + Google search partners.

This has significant implications in a positive way. As an advertiser now you get to … Continue Reading » Google’s Updated Keyword Tool

I was not sure if I wanted to publish this technique or not. But when I saw how many businesses are affected by this backdoor issue, I decided to go ahead.

Some clarifying points:

First, this is a dirty technique, so you should play fair and inform those affected by this. Second, I am suggesting a fix for it, so you can repair the backdoor to your site (if needed be). Third, all the information comes from a public source (Google’s index) but … Continue Reading » Competitive Intelligence Power Query

If you’ve ever been curious to find how engaging your competitors’ blog content is, you’ve got to read this further. Keep in mind, the method described below is not 100% accurate since everything which is related to Competitive Intelligence (CI) is an approximation, by definition.

The blog engagement rate (BER) can be defined as the ratio of the total number of comments on a blog to the total number of posts. If you published 100 posts and you got one single, bloody comment, your BER will be … Continue Reading » Discover Your Competitors Blog Engagement Rate

Credit repair service website, My Credit Group, is testing an interesting element (among others), the read more link at the bottom of the benefits sections:

mycreditgroup version 1

mycreditgroup version 2

Pitstop Media offers ROI based internet marketing services such as landing … Continue Reading » Who’s Testing What #17 – www.mycreditgroup.com

This MVT test was one of the hardest to spot until date. To the guys running the test: do you really think this will make even a 0.1% change in your conversion? I would really like to see the results for this one:

conquer club version 1

conquer club version 2

Pitstop Media … Continue Reading » Who’s Testing What #16 – www.conquerclub.com

Multivariate tests from accountnow.com

accountnow.com variation 1

accountnow.com variation 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion rates … Continue Reading » Who’s Testing What #15 – www.accountnow.com

Birthday Direct seems to be testing the so-called foveal vision, on the left navigation menu. If you don’t have the time to wikipedia article or this article, as quick summary you need to know that  a 100% visual acuity is actually a circle of about 2.5 centimeter in diameter. In other terms if you look at an spot on a website you will clearly see everything around the center of an 2.5 centimeters diameter. After that, the image becomes blurrier and blurrier.

The following article is describing one of the best lead generation tips for B2B websites, taking advantage of a less know report in Google Analytics. Please note that this is an advanced technique involving creating profiles, custom filters, custom reporting and the use of advanced filters. You should be familiar with all of them before or learn how to use them before you start implementing it.

I will share how to uncover those leads who are coming to your website but are not submitting their contact details (sign … Continue Reading » Uncover Hidden Leads with Google Analytics