LG.com’s Internal Search Gone Wrong

lg-internal-search

When you are one of the biggest electronics manufacturer you need to make sure your website usability is extremely good.

What if someone wants to buy one of your products, comes to your website, searches for the product name and he doesn’t find the product page? How would that look like to your prospect? Like LG:

Searching for the model 42LGX returns “Sorry, no matches were found”.

internal site search result page from LG.com

42LGX – Search Result Page

So, are you manufacturing this product or not? The page exists on LG website, as you can see here:

product description page from LG.com

42LGX – Product Page

What can I say?! This is BAD. Really bad for a manufacturer like LG. And this is not the only issue with the website. It was really difficult to find this product even using the navigational links.

Here’s what you need to do: export a list of your products and start querying your database for those names. Create a simple .txt (.csv or .xml) containing the search term and for each query add a code: -1, if there are no results; 0 – if one result was found; 1 if multiple results are found; Save the file and open it with excel to sort by code column. You’ll get a list of queries without results. Go and fix them.

This is a very simple and effective way to correct possible mistakes with your internal search engine. Of course, misspellings and variations of product names or model names are another story. But, start fixing the basics, then go to advanced techniques.

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion rates by as much as 75%. Let us increase your conversion rates, too!

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About 

Traian is Founder and Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+

 

One Response to “LG.com’s Internal Search Gone Wrong”

  1. Lynda said:

    Mar 26, 09 at 9:29 am

    Well, nice stuff there… Someone will love this if I tell him about this. He might buy this…

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