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Update:Google has implemented the recommendation presented in this article, in the new version of GA, launched late spring 2011.

Google Analytics is a great tool. It’s free and powerful and we, marketers, use it daily in our work routine.

More than half a million websites are using Google Analytics and there should be quite a load on their servers. One thing they could improve is the navigation on the left side of the reports:

Google Analytics Navigation

What’s wrong with it? Every time you want to access a deeper report (i.e. Traffic Sources and then All Traffic Sources) you need to click and wait for the Overview page to load and only then you can choose All Traffic Sources.

I suggest hide/unhide navigation similar to WordPress admin site:

Wordpress Admin Navigation

Update:Finally, Google has made this change in the new version of GA, launched late spring 2011.

You click on the down arrow and a nice CSS is un-hiding all other reports (nothing is loading when you click on the down arrows of the navigation). Similarly, this should happen  on Google Analytics too; you click on the report name, a drop menu shows up (nothing loads) and you have all the reports, including the Overview. Then you can choose what report you want to analyze.

No more automatic loads of the overview pages, please. You’re wasting bandwidth and our time. But I suppose Google knows that already and they will come up with a new interface soon ;)…just my guess

Pitstop Media offers ROI based internet marketing services results oriented web analytics services. With the use of Google Analytics we’ve helped companies reduce paid advertising cost by 148% while we increased their conversion rates by as much as 410%. Let us increase your conversion rates, too!