How to Track Clicks as Conversions in Adwords
In some cases (i.e. affiliates) you may need to track AdWords conversion events (i.e. clicks that redirect visitors to a third party website) rather than page view conversions. As per April 2010, AdWords is able to count conversions only when the page which contains the conversion tracking code is viewed by visitors.
If the final conversion you need to track happens on a website (where you don’t have control over), or if there is no page view triggered after the users take the desired action (i.e. when the downloads start automatically at clicks on a Download Now button) you still can count the AdWords conversions as event-based conversions, based on the following trick.
Add the following onlick event to each download now link/button/image
and right after each download link/button insert the following DIV
<div id=”psm” style=”display:none;”></div>
If your initial Download Now link looked like
<a href=”http://www.samplesite.com/download/software.zip”> <img src=”http://www.samplesite.com/images/but-download-big.png” alt=”download” width=”234″ height=”63″ border=”0″></a>
after adding the onlclick and the div your download links should look like:
<a href=”http://www.samplesite.com/download/software.zip” onclick=”setTimeout(setIframe,2000);“><img src=”http://www.samplesite.com/images/but-download-big.png” alt=”download” width=”234″ height=”63″ border=”0″> </a> <div id=”psm” style=”display:none;”></div>
Create a HTML file called tracking.html and save it at the location specified at the source of the iframe (Step 1) (src=”tracking.html). Paste your AdWords conversion tracking code in this file. The HTML file will contain the AdWords tracking code only, something similar too:
You’re done! If implemented correctly the script will open an invisible iframe that contains the AdWords conversion tracking code at click on the Download Now button. Since the iframe is going to load in the browser – thus generating a fake page view – your AdWords conversion code will be triggered and you should see conversions showing up in the reports.
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