How To Avoid Social Media Overload
Are you suffering from social media overload? Many people currently are and that comes as no surprise, considering the number of social media sites currently available. One mistake a company can make that’s likely to lead to social media overload is acting on the belief that every single social networking site has to be a part of your social media marketing plan. That might actually cause more harm than good. Among the best ways to prevent social media overload is to choose the social networking sites you use very carefully. Here are some tips on making the choice:
Your business goals should determine your social media strategy.
Many people are still debating on which social networking site is the best site to use for marketing purposes. The truth is that there isn’t a single site that can meet the needs of all businesses in terms of marketing. Remember that your marketing plan has to be geared towards the fulfillment of your business goals. These same goals should therefore determine which social networking sites you’ll be using for online marketing. You’d also be wise to consider the nature of each social networking site you plan to use. For example, Facebook is casual in nature whereas LinkedIn is professional and Twitter is more like an online text message. While you can use all three sites to complement each other, you don’t really have to if you feel that only one is absolutely necessary for your business.
Take your communication style into consideration.
The entire point of using social media is to engage in productive conversations with your target market. This usually necessitates checking your accounts on a daily basis so you can respond to comments and questions from your followers. If you don’t have the time for daily updates, then you should at least set a schedule for checking your accounts two or three times each week. It would also be wise to seek out networks and groups with like-minded individuals as members. This helps ensure you have a targeted audience who are likely to be interested in what you have to offer.
Don’t take on too many obligations.
As mentioned above, you need to be able to make regular updates and address comments and questions on your social media accounts. You’ll have an extra difficult time doing that when you have too many accounts to manage. Start by signing up on just two or three sites and then set up a system for managing your accounts on these sites. Once you get used to the system, you can decide whether there’s a need to sign-up for accounts on other sites as well. What’s important is for you to make sure you don’t become overwhelmed by the number of accounts you need to manage simultaneously.
Once you’ve chosen the social media sites you’ll be using to begin with, you should be prepared to set your social media marketing strategy into motion. Here are some tips on how to avoid social media overload in the process:
Draw up a plan.
To make sure your social media marketing strategy is properly geared towards the fulfillment of your overall business goals, you need to draw up a social media marketing plan. This plan should indicate details such as which social networking sites you plan to use and in what way you’ll be using them. For example, if you plan to use Facebook, will you be using it simply to post updates on your industry and brand or will you also be using it for marketing tactics such as photo and slogan contests? It is also a good idea to indicate how often you plan to post updates on your social media accounts.
Naturally, a content plan should be an integral part of your social media marketing plan as well. After all, among the keys to success in social media marketing is the provision of relevant, engaging, and shareable content. You need to plan the kind of content you’ll be posting and how often you will post in your social media accounts. Another question your plan should answer is whether you’ll be posting the same content in all of your accounts or a different content for each account. In general, your plan should provide you with a roadmap of the direction you expect your social media strategy to take.
Get the right people in place.
More often than not, success and failure in social media marketing is determined by the kind of people you put in charge. The social media manager you appoint should understand that social media needs to be treated as a sophisticated tool for online marketing. Other than a social media manager with a deep understanding of social media, you should also have team members with expertise on content distribution and management, social outreach, and online community management. Having excellent writers on your team is also a plus. More importantly, your social media manager or any member of the team should be adept at social analytics so you can make the necessary adjustments whenever a need for performance enhancement is identified.
Set up a system for social customer service.
Bear in mind that a single negative comment on social media can cause some irreparable damage to your brand’s reputation. It is therefore important to always stay one step ahead by effectively managing the sentiments of your online audience. Someone has to be in charge of monitoring both positive and negative mentions of your business online. Tools like HootSuite, Google Alerts, and Social Mention can be very helpful in this endeavor. They can help you ensure that you’re able to deliver better and faster customer service than the competition.
Social media marketing doesn’t have to be overwhelming and having multiple social media accounts doesn’t have to be a burden. As long as you plan your social media marketing strategy carefully and use your social media accounts well, they should be a huge help in making you and your business more productive.