Internet Marketing Services

There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how/what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves, we’ve decided to share a valuable secret with you.

I’ll teach you how to reverse engineer the landing page algorithm of Microsoft Ad Center (results may apply to Yahoo! Search Marketing and Google Adwords also) with their own tool: the Ad Intelligence add-on for Excel.

The main purpose of the Ad Intelligence add-on is to help you find the best keywords to advertise on their ad network, as many as possible, so MSN will make more $$$. But the tool has also a secret use: reverse engineer and improve your landing pages and help you optimize them for search engines.

Let’s get started!

Keep in mind that you need to have an Ad Center account in order to use this tool. If you don’t have one, go and create one. Then, install the add-on and start your Excel. If this a new install you will be asked to provide the username and the password of your account.

Click on the Ad Intelligence tab. Now type the URL of the page you want to analyze and optimize on cell A1 and select the cell by clicking on it:

Step 1 - Select the cell containing the URL

Next, click on the Keyword Extraction icon and you will see new columns, similar to:

Step 2 - Click on Keywords Extraction icon

What the new table is telling you, is that for the provided URL, there is a 0.8536 confidence (or 85% relevancy) that the content on that page (URL) is highly related to the keyword search engine optimization service. The maximum confidence is 1.00 (thou I never saw this in real life). The higher the confidence number is, the more the content is relating to that specific keyword and the lower the minimum CPC will be.

To reverse engineer the condifdence factors, all you have to do is to test the page against various SEO factors, like the title tag, h1, h2, body keywords density, etc. Change one element at time, and rerun the Keyword Extraction.

Remember to always keep the original file unaltered and test your ideas on copies. I also suggest that once you identified a winning combination (confidence higer than 0.9) move it to a specific directory for your MSN Ad Center and point your ads to the new page. Eventually, you may want to test the page perfomance in search engines (rankings) and see the results.

Let’s say you want to see how changing the title tag is affecting the confidence. We’ll change the title tag from “Vancouver SEO Services | Search Engine Optimization Services Vancouver” to “Search Engine Optimization Services”. The results:

Test one SEO element at time

0.9 is quite impressive if you’re targeting the keyword “search engine optimization services”.

Well, that’s all folks. Happy testing and do not forget to share findings with us.

TIP: you may find some page to be relevant to keywords that are not really prominently on that page. Think of the backlinks when you find them.

Pitstop Media offers ROI based internet marketing services such as SEO services. If you need help with your search engine optimization projects please contact us for a free, no obligation quote. We’ve helped companies rank on the first page of Google in a short period of time for highly competitive terms. Let us rank your website on the first page, too!