Search Engine Marketing Pros

Have you seen this ad running online?

Starbucks Personalized Ads

I guess you didn’t, and that’s because this ad is actually is not running at. This is just an ad we would run if we were to have Starbucks (or another restaurant/coffee shop chain) as a client.

Scenario: visitors are reading an online newspaper around noon (11:34) which is close to their lunch time in New Westminster, BC Canada. While reading online, this ad will show up, inviting them to take their lunch at SB, somewhere close to their location.

This is what I call a highly targeted ad:

1. the ad unit can read the local time and display it accordingly

2. geo-locate the user at the city and neighbor level and offer a Google Maps with closest SB locations

3. generate a tracking coupon a print with one click

4. get directions to the nearest SB locations

5. will not show to users browsing from a StarBucks

If you spotted such ads, please let me know.

Pitstop Media is a Vancouver based conversion rate optimization company which offers results oriented landing page testing and conversion rate optimization services. Our A/B and multivariate tests have helped of companies increase conversion rates by as much as 75%. Let us increase your conversion rates, too!

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