Google’s Updated Keyword Tool
Google has launched the updated keyword tool which was in beta. The Google updated keyword tool has features borrowed from Search based keyword tool and the legacy keyword tool. The highlight of the updated keyword tool is where Google pulls its data from. The updated keyword tool shows search volume for keywords from Google.com only while the previous keyword tool showed search volume for keywords from Google.com + Google search partners.
This has significant implications in a positive way. As an advertiser now you get to know the actual number of searches for keywords on Google.com. Previously the keyword search volume was inflated due to the presence of search data from Google search partners. If you are still thinking who Google search partners are, here is a list of them:
• Yahoo.co.jp ( I am not joking)
The search partners also include thousands of less prominent websites including parked domains and error pages where your ads will be shown. If you don’t want your ads to be shown on parked domains and error pages, then read this article.
The new change will in particular be useful for SEO keyword research. Why?
Let’s first look at AdWords advertising and you will get a better idea. In AdWords advertiser has the choice to show up on Google.com or Google search partners or both. Also they can make changes to keyword list, add and remove keywords and show instantaneously on Google sponsored search results.
In the case of SEO, the efforts required to rank for a particular keyword takes time and efforts. Also doing SEO for a keyword to rank on Google doesn’t mean you get to rank on search partners as well. So you don’t want to spend months or years to rank for keywords to realize most of the search volume for a particular keyword was from search partners and not Google.com.
Now that you get to know the exact number of searches on Google.com you are not in for any surprises. So if you have done keyword research and search volume estimates using the Google legacy keyword tool, in particular for SEO, then do a keyword research now to ensure you are targeting the keywords with enough search volume.
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