Google Adwords Trademark Policy
If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).
Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The CTR improved, and everyone was happy. I then slowly updated all my ads that were using substitution terms to trademark terms hoping to increase my conversions significantly.
It was working fine for a while, and then suddenly I’ve noticed that my overall impression and conversion has dropped. I came to find out that the ads which were approved by Google for trademark terms now had the status “approved (limited)”. The vague explanation from Google doesn’t help at all, and the ads just totally stopped showing.
So this is a reminder to all advertisers out there who had updated their ads with trademark terms, now will be a good time to check up on your ads to see if they are still getting impressions.
