Google AdWords Editor Update

Published on: June 5, 2009 Last modified: November 16, 2011 Internet Marketing, Pay Per Click (PPC) 1 Comment

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Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).

For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. ecommerce transactions).

Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count (e.g. leads).

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One Response to “Google AdWords Editor Update”

  1. PPC freelancer said:

    Aug 18, 09 at 11:26 pm

    Thanks, It took me few days to understand this concept of conversion metrix. I was so confused on very first time when I came to know about it. But then reading posts and Google help center made me aware of it.

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