Who’s Testing What #5 www.elitesafelist.com
TraiaN
Published on: August 20, 2010
Last modified: August 9, 2011
Competitive Intelligence, Conversion Rate Optimization, Landing Page Optimization, Usability and Design, Who's Testing
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Tags: a/ testing, conversion optimization ideas, google website optimizer, multivariate testing
While these guys are testing a lot of variation pages (I can see they are testing 4 elements on the home page, each with at least 2 variations) they like to play subtle with their tests.
You can’t easily spot the difference between the following two pages (hint: check the typography on the page):
www.elitesafelist.com V1
www.elitesafelist.com V2
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