Comment Tag and SEO

comment-tag-SEO

This is the first post in the series of the HTML reference guide for SEO. Today’s tag is the COMMENT  tag:

Usage

<!– some useful html comment goes here–>

What designers should know about the comment tag in terms of SEO

When you cut the psd file into html/css insert pertinent comments so programmers will understand, for example, where the product’s div/table starts and ends. Speak with your SEO colleague and ask him guidance on the the targeted keywords for each page you cut into html/css. Try to insert those keywords in the comment tag, if it makes sense. Don’t just add keywords just for the sake of it. If you start a table for your main content of a image management software you can add a comment before it like

<!– image management software main table begins –> table <!– image management software main table ends–>

What SEOs should know about the comment tag

You should also speak (maybe a brainstorming between you, the designer, the programmer and the copywriter) with your colleagues and guide them before anything is cut into html. Come with advice but do not interfere on the look and feel or the programming part of the process. Leave others do their job

Review the comments made by the designer, change/update them and pass the html to your programmer; brief the designer (send code back) about changes you’ve made and why. have another meeting with him and explain a bit, so he will know in the future.

What programmers should know about <!– comment –>

HTML comments are read by search engine spider. Therefore it is useful to have them. When you implement the html into php/asp/cfm/whatever insert pertinent comments. They should be useful for someone who is working with you (another programmer) and to search engines. Website user don’t see this comment, but some of us will look over the code (when doing competition research), so be aware of what you write in there.

What copywriters should know

This is not the place for you to be creative. Leave this tag for the other guys (designer, SEO and programmer)

Did you find this article interesting? Make sure you check the other articles on this series:

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About 

Traian is Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+. He is also the author of the Ecommerce SEO book.

 

5 Responses to “Comment Tag and SEO”

  1. Palapple | SEO Solutions for your Business said:

    Jan 19, 10 at 8:05 pm

    Palapple Blog | SEO Solutions for your Business…

    Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business….

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  2. Dave In Wales said:

    Mar 03, 10 at 3:22 pm

    SEO nowadays seems to be both the saviour and nemesis of Internet marketing. On one hand SEO is so complicated that you have to be an egg-head to understand the algorithms. On the other hand – Next email tells you that SEO is easy and that a site can be indexed in 17 minutes. Glad that you’re leading people through the mist with your advice.

    Peace Out

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  3. Adam Weitz said:

    Jan 31, 11 at 11:45 pm

    Great, tips. I been doing a lot of SEO/SEM in the past and I was pretty sure I know everything about this field but with your article I realized you can still teach new tricks to old dogs. I’ll be reading your other posts.

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  4. TraiaN said:

    Feb 01, 11 at 10:52 am

    glad it helps! pls share :)

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  5. Dean Chris said:

    Oct 16, 12 at 10:42 am

    Fine writeup, With thanks

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