* Internet Marketing author archive

 

About Traian Neacsu

Traian is Founder and Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+

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Here are my most recent posts

User Intent as an Important Metric in Keyword Research

User-Intent-for-Keyword-Research

Online marketers and SEO professionals have long focused on rankings by finding out what keywords a majority of their target market uses in online searches. This strategy has worked for many years, so you probably see no reason to start changing your strategy. As 2014 unfolds, though, you should seriously think about adjusting your keyword research strategy in accordance with recent developments.

One of the things you need to understand is that search engines don’t just strive to provide searchers with the best possible answers to their query. Before they even do that, … Continue Reading » User Intent as an Important Metric in Keyword Research

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How to Write Product Descriptions That Convert

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Ah, product descriptions. As a marketer, the verbiage used to describe your goods or offerings is one of the last pieces of copy on your website to get looked at.

You test, tweak, and test your landing pages until you’re blue in the face. But what happens when people browse through your website in search of something to buy? Are you confident that the description of your product will get your interested visitor to become a loyal customer?

Ask any copywriter, and you’ll know: Product descriptions are some of the toughest pieces of copy … Continue Reading » How to Write Product Descriptions That Convert

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Guest Posting is Dead. Long Live Guest Posting!

Guest-Posting-is-Dead-Long-Live-Guest-Posting

Many businesses and online marketing practitioners have taken to using guest blogging as one of their strategies for getting links and subsequently growing their business. Recently, however, there have been talks of guest posting being dead and the talks became even more intense following Matt Cutts’ bold statements on his blog.

Before we give our own answer as to whether guest posting is indeed dead or not, let us first look at what Cutts actually had to say about it. Here goes …

Knowledge Graph – A Comprehensive Guide

Google-Knowledge-Graph-2

For decades, online search has been primarily about matching keywords and phrases in queries to those in web content. Google, however, felt the need to improve the search experience by digging into the richer meaning of search queries. One of the results of their efforts to give more value to online search is the Knowledge Graph.
What Is Knowledge Graph?
The Knowledge Graph is a system that “knows” a series of facts and figures associated with certain people, places, and things and “understands” semantic meanings about those facts or figures and connects … Continue Reading » Knowledge Graph – A Comprehensive Guide

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SEO Roadmap for 2014

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2013 is drawing to a close. Understandably, online marketers are now busy discussing expectations, projections, and preparations for their 2014 SEO campaigns. As you build your own roadmap for your 2014 SEO strategies, it’s important for you to bear the most significant changes of 2013 in mind. Google’s Knowledge Graph enabled the search engine to understand the meaning of web content whereas the Hummingbird update enabled it to understand the context behind search queries.

These changes are significant because to a certain extent, they will dictate the direction your SEO … Continue Reading » SEO Roadmap for 2014

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SEO for Branding

SEO-branding

You probably already know it’s important to:

But no matter how professionally your website is, no matter how good your content is and no matter how many social media accounts you have, your Internet marketing efforts can be improved with a solid … Continue Reading » SEO for Branding

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Google Hummingbird – 7 Myths and What It Means for SEO

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At the end of September 2013, Google announced a major change in the way the process content. Nicknamed Hummingbird, this change has once again set the world of SEOs abuzz. Tips and advice as to how you can survive this change started cropping up on the net and not a few misconceptions are already leading people towards the wrong direction. This article hopes to make things right by setting the expectations. We start out, of course, by debunking some of the more popular myths currently circulating about Google’s Hummingbird.
Myth #1: The Hummingbird … Continue Reading » Google Hummingbird – 7 Myths and What It Means for SEO

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How to Leverage Infographics for B2B Marketing

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There are currently two popular topics of discussion in the online marketing world that bear a closer look, especially in how they can go together perfectly. The first topic is the importance of storytelling in B2B marketing, and the second is the usefulness of infographics as an online marketing tool.
Storytelling for B2B Marketing
What makes storytelling skills so important for B2B marketing? You may not be aware of it, but whatever intellectual defenses your target audience may have, they are likely to be dropped if you succeed in connecting with them … Continue Reading » How to Leverage Infographics for B2B Marketing

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How to Leverage Infographics for B2C Marketing

How-to-Leverage-Infographics-for-B2C-Marketing

Business to consumer marketing has certainly expanded its area of domain in recent years. From the traditional print ads, as well as television- and radio-disseminated ones, product advertisements are now all over the Internet as well. Online marketing has become one of the major undertakings of marketing teams for any type of business today.

Online, ads mostly appear on the top and side banners of websites. Businesses would pay website owners for the on-page real estate or give them commissions for each click through or sale made from their websites. Internet users … Continue Reading » How to Leverage Infographics for B2C Marketing

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Infographics as an Effective Content Marketing Tool

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In this era known as the Information Age, we are presented with thousands of digital data every single day. Naturally, we only pick and choose the data that are most useful and relevant to us and disregard the rest. If you were to provide information of your own, therefore, you’ll have to make sure your target audience deems it relevant, useful, and interesting enough not to disregard. You’ll have to come up with creative ways to present your data. In the world of SEO and content marketing, infographics has been … Continue Reading » Infographics as an Effective Content Marketing Tool

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