Are Article Directories Dead Post Penguin(s)?


Did article directories lose the ability to pass authority (PR)? My two cents, yes.

Matt’s clearly telling that sites penalized for selling links typically lose the ability to pass PageRank. But what if this also applies to sites which were penalized for other reasons besides selling links, i.e. unnatural link profiles? If you think logically, this is highly probable. Or maybe they will pass just some minimal authority.

When we audit backlinks, one metric we take into consideration is Search Metrics’ SEO Visibility. Generally, when we see a site suffered a drop close to a Penguin release, we advise to remove the backlinks.

Whether you agree with me or not, I’ll leave it to you, but take a look at how some of the major article banks evolved lately:









Your thoughts and experiences with articles after Penguin 2.0 please…

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Traian is Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+. He is also the author of the Ecommerce SEO book.


4 Responses to “Are Article Directories Dead Post Penguin(s)?”

  1. [removed keywords] said:

    Jul 19, 13 at 12:19 am

    The main reason why article banks have lost value in the eyes of search engines is because they no longer provide anything of value. Most people who post there do so for the sake of backlinks and this they then replicate across the web.

    So users aren’t getting any useful, unique content. Google wants to make the web a better place and article directories don’t help with the same.

    So that is the reason why they are taking the hit. Next in line would be guest posting blogs. I don’t see them any different to article directories where some blogs are just have their sites up and then having poor quality posts while trying to make money via Adsense.

    I am sure Google has this too on the radar.

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  2. Traian Neacsu said:

    Jul 19, 13 at 7:56 pm

    Thanks for commenting! I’ve seen article directories which “re-branded” themselves into guest posting site. I think that ultimately Google’s decision to classify those as spam will depend on the quality on the editorial rules of each site.

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  3. Are These 5 Press Release Sites Making a Google Penalty Comeback? said:

    Jul 22, 13 at 12:25 pm

    […] Are Article Directories Dead Post Penguin(s)? […]

  4. Agatha P. Yang said:

    Sep 16, 13 at 6:38 pm

    Great post but I was wondering if you could write a litte more on this subject?
    I’d be very thankful if you could elaborate a little bit
    more. Cheers!

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