Internet Marketing Company

Before I even start, let me state that this trick (it is a trick if you don’t already know this) is only for advertisers who are already getting steady conversions and are making reasonable returns on their investment and are looking for quick ways to increase their conversions.

When a campaign is created in Google Adwords, the default “ad delivery method” is set to “Standard: Show ads evenly over time”. More details on ad delivery methods can be found here.

Even though Standard Delivery is recommended for most advertisers by Google, doesn’t mean it’s the most optimal setting. By switching to Accelerated Delivery, you are making sure your ads will be displayed for every single search query that triggers your keywords. Your budget will probably be exhausted pretty fast, by then, increase your daily budget to match the new demand. This way, you won’t miss out a single opportunity of turning an impression into conversion.

As I mentioned before, this method is not for everybody. If you are already struggling, doing so will probably put your campaign into unrecoverable financial crisis; but for a well established and optimized campaign, doing so can probably increase your conversion by another 10-15% or possibly more.