A Must Have Tool for Running AdWords Video Ads on YouTube
In the world of AdWords, YouTube video ads are a relatively a new thing. They offer great opportunities for advertisers but at the same time it is difficult for advertisers to find the right audience to target their videos to.
Interests and topics targeting can work for advertisers that have a huge budget, but these targeting options can drain their entire budget in just a few hours for smaller advertisers.
Not to mention contextual targeting. A Google representative couldn’t even give me a definite answer on what content within in a video – whether it’s the name, the description or the actual content of the video – Google uses to match with the advertiser’s contextual keywords. This can result in ads showing on absolutely irrelevant videos.
Even the suggested strategy of using more than one targeting option at once to further narrow down the target base is still not enough to guarantee the ads are reaching the right audience.
Fortunately, there is still the placement targeting option which allows advertisers to pick YouTube videos or channels which they deem relevant to place their ads on. But to reach a decent number of viewers, a huge placement list is needed, like hundreds, and to pick them out manually one by one just doesn’t make much practical sense.
That’s why Tube Spy exists. Just like Google gives you a list of search results when you type in a search query, Tube Spy gives you a list of YouTube videos (including the urls) when you give it a search phrase.
Here is how it works:
1. Open the Tube Spy program.
2. Click on the YouTube Analyzer tab.
3. Type in the keyword you would like to target and choose the desired number of results you would like to receive.
4. Click on Ok.
You will get a list of results that looks like this.
As you can see from the search results, Tube Spy not only looks at the name of the video for query matches but also at the description and any additional information about the video. For example, the video Eenie Meenie does not have Justin Bieber in the name and description, but does states Justin Bieber is the artist, and is therefore caught by Tube Spy.
5. Simply copy and paste the list of urls into your placement list and you are done.