Internet Marketing Services

Last year, Google introduced a new policy that requires landing pages which engage in information harvesting to include a privacy policy on the website. Advertisers that don’t comply with this new policy may run the risk of having their websites suspended by AdWords.

There are three requirements that advertisers have to follow under this new policy change:

1. Clear, accessible disclosure before visitors submit personal information

Our existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible before site visitors submit their details.

2. Option to … Continue Reading » (Not So New) Google Policy Update That Most Advertiser Should Be Aware Of

AdWords advertisers are often faced with the challenge of determining whether or not to advertise for their AdWords campaigns keywords which have clicks and costs, but no conversions. Without knowing the value of the keywords, an advertiser can unwittingly:

• Overbid on specific keyword terms – Not knowing its value might lead to wasted advertising dollars and unqualified traffic.
• Underbid or pause specific keywords – Not knowing its value might lead to limited exposure for advertised keywords, resulting in missed conversions and revenue

This article discusses two options to determine the value of these keywords and better manage your AdWords campaigns, resulting in qualified … Continue Reading » Advanced Keyword Bidding Strategies for AdWords