If you have eCommerce enabled in your Google Analytics, you can take the advantage of an useful report, Visits to Purchase report. However, if you run a non eCommerce site, there is no such report, thou I think this might be useful for B2B websites.
Here’s a workaround, on how to configure a custom report that can simulate the same kind of report, for other than e-commerce sites:
Here’s one tip on how to save money and arguments over what features your website needs: before jumping into development stages, “ask” customers what features they need/want to see on your site.
Did your competitor come up with a fancy feature on his website, (i.e. multiple shipping addresses on their website)? Since you’re targeting the same market, you must be thinking that probably that’s what your audience wants too? Well, you might be wrong.
Google has launched the updated keyword tool which was in beta. The Google updated keyword tool has features borrowed from Search based keyword tool and the legacy keyword tool. The highlight of the updated keyword tool is where Google pulls its data from. The updated keyword tool shows search volume for keywords from Google.com only while the previous keyword tool showed search volume for keywords from Google.com + Google search partners.
Here’s another conversion optimization tip for you: match your promotions based on the regional interest of the state/province/city the user is visiting from. You should match page content with regional interests only for those visitors on which you don’t have any other personalization data in hand (i.e. visitor has account, search history, visited pages and so on). This personalization applies, for most of the time, to the “absolute first time” visitors segment.
Here’s a nice test from Dummies.com. Too bad the tested element is a bit below the fold, which means that around 40% of the visitors will not see the tested variables if they are not scrolling. It’s a good idea to test elements that are above the fold. Don’t just believe usability experts screaming out loud that the fold doesn’t matter anymore. Test that for your self and see if it’s true or not.
I can’t stress on the importance of checking your destination URLs for your PPC landing pages. This is especially true when you advertise for terms such as “ad testing” .
Vision Critical are really funny – their own ads are not working properly and they expect others to buy their services? C’mon! If you can’t do a good job for your own business, don’t expect customers to come asking for the service. Their ad, followed by the related landing page: