* Internet Marketing blog archive for September, 2010

 

Who’s Testing What #25 – www.gather.com

a-b-testing-gather

Tested element: heroes picture

gather.com test control

gather.com control

gather.com test variation 1

1gather.com variation

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion rates by … Continue Reading » Who’s Testing What #25 – www.gather.com

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Rating: 9.6/10 (8 votes cast)
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Rating: +6 (from 6 votes)

Visits to Goal Report in Google Analytics

visits-goal-report-google-analytics

If you’re running an online store and you enabled  eCommerce reporting in Google Analytics, you have access to a very useful report, Visits to Purchase.

However, if you run a non eCommerce site, this report is not available. And that’s bad, because this info can be quite useful for B2B websites. Below is the workaround.
Custom Visits to Purchase report for non e-commerce sites.

Visits to Goal custom reporting with GA

Google Analytics – Visits to Goal Custom Report

This … Continue Reading » Visits to Goal Report in Google Analytics

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Made-up Website Features Could Save You Money

ask-customers-what-features-they-want

Here’s one interesting idea on how to save money and avoid arguing over what features your website needs:

Before starting developing any new feature of the website, “ask” customers what features they need/want to see on your site.

Did your competitor come up with a fancy feature on his website (i.e. multiple shipping addresses on their website)? Since you’re targeting the same market, you will probably think that’s a good idea and it is also what your audience wants too? Well, you might be wrong.

Copying your competitor’s tactics may not only prove to be expensive and … Continue Reading » Made-up Website Features Could Save You Money

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Google’s Updated Keyword Tool

googles-updated-keyword-tool

Google has launched the updated keyword tool which was in beta. The Google updated keyword tool has features borrowed from Search based keyword tool and the legacy keyword tool. The highlight of the updated keyword tool is where Google pulls its data from. The updated keyword tool shows search volume for keywords from Google.com only while the previous keyword tool showed search volume for keywords from Google.com + Google search partners.

This has significant implications in a positive way. As an advertiser now you get to know the actual number of searches for … Continue Reading » Google’s Updated Keyword Tool

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Rating: 10.0/10 (5 votes cast)
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Rating: +5 (from 5 votes)

Who’s Testing What #24 – www.genbook.com

a-b-testing-genbook

genbook.com variation 1

genbook.com variation 1

genbook.com variation 2

genbook.com variation 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies … Continue Reading » Who’s Testing What #24 – www.genbook.com

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Rating: 10.0/10 (6 votes cast)
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Rating: +4 (from 4 votes)

Match Your Home Page Content with Visitors’ Regional Interest

match-your-home-page-content-with-visitors-regional-interest

Here’s another conversion optimization tip for you: match your promotions based on the regional interest of the state/province/city the user is visiting from. You should match page content with regional interests only for those visitors on which you don’t have any other personalization data in hand (i.e. visitor has account, search history, visited pages and so on). This personalization applies, for most of the time, to the “absolute first time” visitors segment.

Let’s say you are a car dealer and you sell multiple car makes; John Doe is coming to your website for … Continue Reading » Match Your Home Page Content with Visitors’ Regional Interest

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Who’s Testing What #23 – www.dummies.com

a-b-testing-dummies

Here’s a nice test from Dummies.com. Too bad the tested element is a bit below the fold, which means that around 40% of the visitors will not see the tested variables if they are not scrolling. It’s a good idea to test elements that are above the fold. Don’t just believe usability experts screaming out loud that the fold doesn’t matter anymore. Test that for your self and see if it’s true or not.

Here’s screenshot of the tested page, using Google’s Browser Size tool:

Continue Reading » Who’s Testing What #23 – www.dummies.com

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Don’t do This PPC Mistake

ppc-mistake

I can’t stress on the importance of checking your destination URLs for your PPC landing pages. This is especially true when you advertise for terms such as “ad testing” .

Vision Critical are really funny – their own ads are not working properly and they expect others to buy their services? C’mon! If you can’t do a good job for your own business, don’t expect customers to come asking for the service. Their ad, followed by the related landing page:

Continue Reading » Don’t do This PPC Mistake

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Who’s Testing What #22 – www.digicert.com

a-b-testing-digi-cert

Buy Now versus Sign Up test:

digicert.com test variation 1

digicert.com version 1

digicert.com test variation 2

digicert.com version 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have … Continue Reading » Who’s Testing What #22 – www.digicert.com

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Rating: 8.6/10 (8 votes cast)
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Rating: +6 (from 6 votes)

Improve Your Internal Site Search Experience

internal-site-search

Today’s post is filed under the don’t do like them category. I will look at two websites that are wasting opportunities with improper implementation of the search functionality.

We know that e-commerce web sites like to force us to create accounts at checkout (which they shouldn’t), but asking visitors to register just to be able to use the search is quite new for me.

If you have a search function on your website it is primordial to make it easy to be found. Don’t have a link just somewhere on your pages, a link that will send … Continue Reading » Improve Your Internal Site Search Experience

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