Internet Marketing Services

This post describes a method to identify a mismatch between the clicks from AdWords  and the number of visits you get to the website. Ideally, 100 clicks on your ads should generate 100 visits. However, this is not always the case and there are more reasons for that: multiple clicks on your ads within the 30 minutes session from the same person, 301 redirects or misconfiguration and errors in your Analytics/AdWords account.

If you have a campaign that gets 1000 clicks but only 600 visits to the website, it … Continue Reading » Identify AdWords Mistakes with Google Analytics Visualizer

When analyzing PPC campaign data, have you come across difficulties in analyzing the data to

1. determine if the data has seasonality and external factors
2. how to adjust the data for seasonality and external factors

Often when we analyze Adwords PPC campaign data, we have to ensure that the data is free from seasonality and other external factors before we determine how we can improve the performance of PPC campaigns. I will try to share the simple methods i use which you use to analyze the data.

Always start … Continue Reading » PPC Data Analysis For Seasonality And Externalities