Internet Marketing Services

What to test

Different types of promotions on the home page

What to measure

The CTR on your promotional sections (link, banners, etc)

Test Description

If you’re selling various products or services online, why don’t you take the advantage of personalization tactics? Not all visitors are interested in your Toyota deals, or the new plasma TVs; I am researching on cameras and since I’ve already been on your website before (I even have an account) and searched for Nikon cameras in the past, why are you still showing me the deals … Continue Reading » Personalize Your Website Content for Higher Conversion Rates

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share

For those of you who are too busy to optimize your campaigns manually, Google offers a useful tool to help you optimize your bids to get the most conversions out of your campaigns: Conversion Optimizer

To start off, let’s just review what Conversion Optimizer is, here’s Google’s definition:

The Conversion Optimizer is an AdWords feature that uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. It optimizes your placement in each ad auction to avoid unprofitable clicks and gets you as … Continue Reading » AdWords Conversion Optimizer Tips

Below is a multivariate test from affilorama.com. They are testing the welcome message, the login button and the video

Affilorama.com Test - Control Version

Affilorama.com MVT Test - Variation 1

Test Idea

Change the content/promotions on your landing page(s) based on the user’s search engine query.

Metrics to Measure

The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).

Test Details

The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic … Continue Reading » Match Search Engine’s Search Query with Landing Page Content

99designs.com is testing. Here are 4 variations for your inspiration:

99designs.com Variation 1

99designs.com Variation 2

99designs.com Variation 3

Test idea

Emphasize the links/buttons you want visitors to click on, based on the user type (i.e. user with accounts VS user without accounts)

Test KPI

The clickthrough rate on the emphasized link/button and CTR on the non-highlighted ones.

Test details

First, you have to be able to segment your visitors based on the following:

1. visitor with account VS visitor without account

2. first time visitor VS returning visitor (with or w/o account)

3. opt-in for autlogin or not (for visitors with accounts)

Once you are able to … Continue Reading » Make Them Click Where You Want Them To

While these guys are testing a lot of variation pages (I can see they are testing 4 elements on the home page, each with at least 2 variations) they like to play subtle with their tests.

You can’t easily spot the difference between the following two pages (hint: check the typography on the page):

www.elitesafelist.com V1

What to test

The names of  important  sections on your website. For example you should test how Sign In is performing against Register.

Register VS Sign In

What to measure

The click thru rate on the original and variations.

Why testing this

In a research I’ve done for the redesign of an e-commerce website, I’ve been very particular on how would our client’s competitors would name the sign up … Continue Reading » Check Your Competitors for Naming Conventions

What to test

An email campaign targeting you veterans (65 years and better) offering them a free coffee gift card, or other gift cards below $5(or other amount that makes sense for your customer lifetime value margin).

What to measure

The buzz on the social networks (you don’t have any social media pages in place? start one)

Why testing

You should show your 65 and better clients and your veterans (btw, what strategies do you use to capture such data from your customers/website visitors?), you care … Continue Reading » Buy Your Veterans A Coffee