Internet Marketing Services

As I’ve mentioned before, Google and Yahoo have both updated its policy regarding online pharmacies advertising in North America through AdWords. If you don’t already know, here are the new policies (and it applies to Yahoo Search Marketing as well):

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the decision to further restrict the ads we accept for online pharmacy sites in the U.S. and Canada. Starting at the end of this month, Google AdWords will only accept ads from online pharmacies in the … Continue Reading » Yahoo Still Leaves Room for Canadian Pharmacy Ads to Show Up in the US

It seems like Google Analytics is rolling out a more user friendly interface for the default available segments:

New GA Default Segmentation Interface

The AJAX based search functionality is something useful. Search is what Google does anyways so it should be on all their products.

Pitstop Media offers ROI based internet marketing services results oriented web analytics services. With the … Continue Reading » More Usable Default Segmentation In Google Analytics

There’s one thing that everyone in SEO (and Internet marketing in general) should know – what matters the most to search engines is purely the text content they can read (leaving aside backlinks and social signals). Google and others won’t be impressed and influenced simply because you bold or italicize some text, no matter how (B or STRONG, I or EM). Their algorithms are made to extract themes and meanings from documents, not rank them based on visual appeal.

In my opinion, the font … Continue Reading » Bold or Strong Tag and SEO – Complete HTML Reference Guide for SEO

As you might already know, Google is very secretive about its algorithm on how Quality Score is calculated. Every now and then, there will be blog articles trying to speculate what factors actually affects quality score (and yes, this article is one of them, sadly), and they usually revolves around the keywords’ click through rate or relevance to the ads.

Just to refresh your memory, here is how Google defines quality score:

A Quality Score is calculated every time your keyword matches a search query — that is, … Continue Reading » Another Factor to Quality Score

<area> tag is not yet deprecated, but also it’s not very used nowadays. Probably, in the ’90s it made sense to make use of it, since CSS or Flash was not there. As per 2010, it is more common to use Flash (which is a still a mistake by the way, because search engines are struggling with such files) or a combination of search engine friendly JavaScript and CSS, to create image maps that are search engine friendly. Today’s article is about AREA … Continue Reading » AREA Tag and SEO – Complete HTML Reference Guide for SEO