Internet Marketing Services

We just got a new potential client this week (hooray!). While I was going through his account, I realized he’s got low impression share across all campaigns. This prompted me to dig deeper into the account.

Google defines Impression Share as:

Impression share is a metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting.

For example, if your keyword has been searched for 1000 times, but your ad only showed  up for 600 out of … Continue Reading » AdWords Lost Impression Share

Summer’s just around the corner, and it’s time to plan your pay per click strategies to make the out of it. If your business is affected by seasonality, then it’s important to plan out a strategy before hand to capture the extra traffic during that specific period of the year, or better yet, convert that traffic into profit.

We have a client that offers live-in nanny placement service to most of the provinces in Canada. To him, a conversion is when someone registers with … Continue Reading » Setup Your Pay Per Click Campaigns Properly for the Summer

While I could not find any case studies/research in the SEO industry regarding the effects of the <address> tag on search engine rankings, I am of the opinion that when it comes to the SEO game,  you shouldn’t leave things in fate’s hands. Therefore I recommend using this tag, especially on local SEO efforts.

Using the <address> tag will deliver a strong message to search engines about your business location. The address tag will also help with the semantic structure of your web documents, and will (hopefully) … Continue Reading » Address Tag and SEO – Complete HTML Reference Guide for SEO

In my previous article from March, I’ve talked about how Google had changed its policy toward online pharmacies advertising through AdWords and how it affected the whole industry. Guess what? Now Yahoo is following suit.

Starting June 7th, 2010, Yahoo Search Marketing is adopting the same policy as Google’s regarding online pharmacies advertising using paid search marketing. Since Yahoo and Bing are merging, Bing is having the same policy toward online pharmacies as well. The policy is outlined as below:

Prescription Drugs

Advertisements for online pharmacies and prescription … Continue Reading » Yahoo Search Marketing Updated Prescription Drug Policy

Okay, I know that Yahoo currently doesn’t really offer any official report that resembles AdWord’s search query report on its interface, but as I mentioned a few weeks ago, you can always request Yahoo representatives or your account manager to prep a similar report for you.

Since these reports are custom made by different people, their format and the information they provide can be different from one another. Therefore, when you request your account manager for a report, be very specific about what stats you are looking … Continue Reading » Yahoo Search Marketing – Search Query Report Explained