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When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:
• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

… Continue Reading » AdWords Tips – Parked Domains and Error Pages

Every time when a potential client complained to us that his PPC campaigns aren’t working and he’s losing faith in this advertising channel, we would request access to his account and perform a free PPC audit, and almost every time, we would find the source of the failing campaigns to be poor keywords selection.

Here are some examples:

1. A service vendor targeting accountants uses the keyword “accountant” in broad match
2. A doctor consultation service targeting the general public uses the keyword “doctors” in broad match (this isn’t as … Continue Reading » Pay Per Click Advice – Keyword Selection for Beginners
   
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Earlier this month, Google announced a new AdWords keyword targeting option in UK and Canada: Broad Match Modifier. Let us first review the existing keyword match types in AdWords:

Broad Match

Triggers the ad when individual words in your keyword appear, in any order, in a user’s search query. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.

Phrase Match

Triggers the ad if the word or words in your keyword appear in a user’s search query with the words in the exact order, even if other words … Continue Reading » Google Introduced Broad Match Modifier for AdWords in UK & Canada

Google’s replacing its Google Advertising Professionals program with a new AdWords Certification Program. The news came around late April. Here’s a direct quote from Google about the new program:

The new AdWords Certification Program has been improved in all areas with updates to training materials, exam requirements, member eligibility and program benefits. To retain certification, you’ll have 6 months to move over to the new program. Here’s a summary of what’s new:

• New, comprehensive curriculum designed to improve strategic and tactical knowledge
• Introduction of annually refreshed … Continue Reading » Google’s New AdWords Certification Program
  
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There’s a subtle difference between acronyms and abbreviations. “An abbreviation and an acronym are both shortened forms of a word, phrase or name. The difference is in whether or not the resulting abbreviation can and is articulated as word. If it articulated as a “new” word, it is an acronym; otherwise it is a plain old abbreviation… Here’s one to ponder: the World Health Organization is abbreviated to WHO. However, the abbreviation is not pronounced like the word “who”; instead it is spelled out: W … Continue Reading » Acronym Tag and SEO – Complete HTML Reference Guide for SEO