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Google Adwords shows your ads more often in a geographic region based on the CTR (historical performance) of the ads in that region. Let’s say your ads had high CTR, when displayed in Vancouver than in Toronto. Google Adwords will display your ads more often in Vancouver than Toronto. So what?

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Problem 1: Adwords doesn’t consider the conversion data when deciding to show your ads in different geographic … Continue Reading » Improve Quality Score and Increase Conversions Using AdWords Geographic Performance Reports

In my previous post, Yahoo! Search Marketing Standard & Advanced Match Types, I talked about how each match types works and what to lookout for when using them in your account. But what if I use both the Advanced Match Type and Standard Match Type of the same keyword together in the same account?

Good question and this is what I’m going to talk about today.

When running PPC campaigns in Google AdWords, it is common practise to have different match types of the same keyword in … Continue Reading » Having Both Advanced & Standard Match Type of the Same Keyword in Yahoo Search Marketing

In some cases (affiliates, third party integration) you may need to track AdWords conversions that are happening as events (clicks that are redirect visitor to athird party  websit) and not as pageview conversions. As per April 2010, Adwords is counting conversions only when a page which contains the tracking code is viewed by visitors. If you’re sending traffic to a website but the conversion is happening on another website or if there is no page that loads after users … Continue Reading » How to Track Clicks as Conversions in Adwords

I think that the ABBR tag is one of the least used tags, even by the so called SEO experts (oh, how I hate those guys proclaiming themselves experts or gurus). It’s the perfect spot to place your targeted keyword and it’s a completely white hat technique (of course, as long as it’s not abused). And the best part of it is that <abbr> it’s a hidden html element, visible only at mouse over. Place you mouse the word over SEO to see it in … Continue Reading » ABBR Tag and SEO – Complete HTML Reference Guide for SEO