Internet Marketing Company

Everybody is asking who’s going to be the next Google. I truly think that, in terms of search engines, the next one will be a company that will be able to index the text from audio and video files.

If you’re fast (and good) you can probably write 40 words per minute, but even if you’re slow you can easily speak 100 words per minute (ok, unless you’re not guru Osho). To write a good piece of content it takes hours and sometimes, even days. But, to take 1 hour of a radio show, automatically transcript and index it, … Read more about Video and Audio Search Engines

As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you set the destination URL  as abc.com and you have a 301 redirection in place … Read more about Warning: PPC and 301 redirects

In case you don’t know what are negative keywords (a.k.a excluded keywords in Yahoo), check the

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235

Google Adwords Search query performance report… Read more about Negative keywords for your PPC campaigns

If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).

Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The … Read more about Google Adwords Trademark Policy

Google Analytics is a great tool. It’s free and powerful and we, marketers, use it daily in our work routine.

More than half a million websites are using Google Analytics and there should be quite a load on their servers. One thing they could improve is the navigation on the left side of the reports:

Google Analytics Navigation

What’s wrong with it? Every time you want to access a deeper report (i.e. Traffic Sources and then All Traffic Sources) you need to click and wait for the Overview … Read more about Improved Google Analytics Navigation