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http://s.ytimg.com/yt/img/logo_holy_crap_1bn_a_day-vfl124472.png – That’s the image file name of today’s YouTube logo :) Holy C@#p!

Holy C@#p You Tube

Anyway, that’s a huge milestone for YouTube: 1 Billion views per day. That’s amazing where we are from 3 years ago.

When setting up Pay per Click (PPC) accounts that are targeting across a whole nation, such as the US and Canada, we often hear that it’s a good idea to have a separate campaign for each states or provinces.

Well, actually, I DO believe that’s the correct way to approach such accounts (sorry, I am not my usual sarcastic self today, but I will still try to be fun). Having separate campaigns targeting each state allows the advertiser to have more freedom … Read more about Believe in Stat, Not Your Gut – A Story about the Importance of Ad Testing

Before I even start, let me state that this trick (it is a trick if you don’t already know this) is only for advertisers who are already getting steady conversions and are making reasonable returns on their investment and are looking for quick ways to increase their conversions.

When a campaign is created in Google Adwords, the default “ad delivery method” is set to “Standard: Show ads evenly over time”. More details on ad delivery methods can be found … Read more about A Quick Way to Boost Your Conversion

When running a Pay Per Click (PPC) campaign, it’s nice to have keywords in different match types. The same keywords with different match types can a lot of times vary in performance. Sometimes when creating keywords for a campaign, the more advanced users will just prep the keyword list in an excel sheet and duplicate the list 3 times for broad, phrase and exact match.

This method definitely saves time and is good at capturing pretty much most of the searches. But … Read more about A Quick Way to Cut Down PPC Advertising Cost