Search Engine Marketing Pros

http://s.ytimg.com/yt/img/logo_holy_crap_1bn_a_day-vfl124472.png – That’s the image file name of today’s YouTube logo :) Holy C@#p!

Holy C@#p You Tube

Anyway, that’s a huge milestone for YouTube: 1 Billion views per day. That’s amazing where we are from 3 years ago.

Pitstop Media is a Vancouver based search engine marketing company which offers results oriented PPC and SEO services. If you need help with your search engine optimization projects or with pay per click management and/or … Continue Reading » 1 Holy Crap Billion Views a Day

When setting up Pay per Click (PPC) accounts that are targeting across a whole nation, such as the US and Canada, we often hear that it’s a good idea to have a separate campaign for each states or provinces.

Well, actually, I DO believe that’s the correct way to approach such accounts (sorry, I am not my usual sarcastic self today, but I will still try to be fun). Having separate campaigns targeting each state allows the advertiser to have more freedom … Continue Reading » Believe in Stat, Not Your Gut – A Story about the Importance of Ad Testing

Before I even start, let me state that this trick (it is a trick if you don’t already know this) is only for advertisers who are already getting steady conversions and are making reasonable returns on their investment and are looking for quick ways to increase their conversions.

When a campaign is created in Google Adwords, the default “ad delivery method” is set to “Standard: Show ads evenly over time”. More details on ad delivery methods can be found here.

Even though Standard Delivery is recommended for most advertisers by Google, doesn’t mean it’s the most optimal setting. By switching to Accelerated … Continue Reading » A Quick Way to Boost Your Conversion Rate

When running a Pay Per Click (PPC) campaign, it’s nice to have keywords in different match types. The same keywords with different match types can a lot of times vary in performance. Sometimes when creating keywords for a campaign, the more advanced users will just prep the keyword list in an excel sheet and duplicate the list 3 times for broad, phrase and exact match.

This method definitely saves time and is good at capturing pretty much most of the searches. But … Continue Reading » A Quick Way to Cut Down PPC Advertising Cost