* Internet Marketing blog archive for August, 2009

Session based Broad Match

Google Adwords Search Query Performance report is useful to identify the actual keyword queries that triggered your phrase or broad match type keywords in your account.  When you look at the match type column under the Search Query Performance report, you should notice keywords with the match type “Broad (Session-Based)”. Ever wondered what is it?

expanded match type, session based broad match, Adwords match type. Google match type

expanded match type, session based broad match, Adwords match type. Google match type

Well remember Google Adwords … Read more about Session based Broad Match

5 tips to use Google Adwords Reports more efficiently

The types of reports offered by Google Adwords are useful for various purposes. The report types are self explanatory and I am not going to explain them in detail. The following is what you will see when you select the option to create new reports. I will provide some tips to use the reports offered by Google Adwords and derive more efficiently out of your Pay per click campaigns.

Adwords Reports

Adwords Reports

Google Adwords Reports – Tip 1
You can have so many types of reports generated with various combination of … Read more about 5 tips to use Google Adwords Reports more efficiently