Search Engine Marketing Pros

Summary: testing ads it’s a time consuming tasks for any search marketer. The statistical significance of ad testing is missing but this can be changed. See below:

We, as search marketers, should spend most of the time creating, measuring and adapting the best performing keywords and ads, for our customers. In fact, one of the most time consuming activities in a PPC management company is the daunting task of ad testing. Nowadays, bid management can be automated, keywords research is not as hard as it used to be and reports customization it’s a trend.

However … Continue Reading » Adwords Integration with Google Web Site Optimizer

Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).

For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics … Continue Reading » Google AdWords Editor Update

The new search engine from Microsoft looks nice. At least for the front page, which displays a different, nice picture every day.

What is Bing all about?

The home page fails to communicate visitors what the website is all about. While everybody know what Google or Yahoo! do, almost no one knows what the heck is Bing.com. I would have inserted a nice tag line below the logo, something like “Microsoft’s Search Engine” or similar.

How do I perform a search?

There is no “Search” button on this page or the search results page. You should always display a web button properly and label … Continue Reading » Microsoft’s Bing Looks Nice. What About It’s Usability?