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Facebook has emerged as one of the biggest social networking website on this planet, and one of the factors that contribute to its success has to be its user-engaging mini games, without a doubt.

Out of the many mini-games on Facebook, one really stands out from the crowd, “Pet Society”. Even if you are not as actively on Facebook as you co-worker sitting at the next cubical, you should still have encountered Pet Society at some point, whether it’s from seeing friends’ status update or invitation from your friends to join the game.

Have you ever wanted to be able to have a collection of “view cart” or “add to cart” buttons and compare them to other buttons, such as “proceed to checkout” buttons? When we design a new website or a new web page for a multivariate test, we like to do our homework before we proceed, and this is how we ended up having a nice collection of buttons, primarily used during the checkout process of e-commerce websites.

What is it intriguing to me is not the design of the buttons it self, but the relationship between the buttons on each … Read more about Scent Trail of View Cart, Add to Cart and Proceed to Checkout Buttons

I play the guitar during my free time (that’s right, not all search marketers are nerds). Okay, back to the article.

Recently, I have been searching online trying to find the best price on a particular guitar effect pedal that I am trying to get. I had been through all the sponsored ads and eBay listing and came to realize that everyone is selling it at the same price. Maybe the manufacture had set the retail price, or there is an agreement between all the retailers, the fact remains that not a single one of them has any competitive edge over … Read more about Is Google Quality Score Taking Away Strategic Bidding?

The choice of your keyword match type can have a huge impact on the performance of your campaigns. Having all your keywords in broad match type can bring you the most traffic, but resulting in high cost per conversion; whereas having every keyword in exact match type can definitely filter out most of the unwanted traffic, but you will also be missing out on some of the long-tailed search queries that broad match or phrase match can bring in.

… Read more about PPC Keyword Match Types

On previous posts I’ve tried to provide e-commerce designers collections of checkout buttons or progress bars. This time I thought they will find useful to look at the Continue Shopping collection.

102 website have been looked at during the analysis. There was no surprise regarding the name of the button: 85 websites are naming the button “Continue Shopping”. Only a few of them will give a different name like return to shopping or back to shopping.

I’ve looked at some specific elements – what is the button color or where is the arrow (if any) pointing . I … Read more about Collection of Continue Shopping Buttons