Search Engine Marketing Pros

Pay Per Click Payment Options

When managing the funds of your pay-per-click campaigns, there are two ways to go about it. Advertisers can either choose to make a deposit first and have the system (Google, Yahoo, or MSN) makes a deduction from the prepaid balance until the funds runs dry, or they can choose to pay the outstanding charges at the end of the billing cycle. Analogically speaking, it’s almost like “prepaid airtime” vs. “pay-at-the-end-of-the-month” for your cell phones.

Some search engines accept both methods and some only accept a particular method, and each search engines have their own minor variations on … Continue Reading » Pay Per Click Payment Options

Google’s behavioural targeting has become a popular topic these days, and Yahoo has just recently added “Demographic Bidding”. But before we get familiar with the new, let’s review the old. I’ve put together a table of basic targeting options offered by the three major search engines (Google, Yahoo, and MSN).

All the information is gathered from each search engine’s help page.

Google
Yahoo!
MSN

Location Targeting Allows advertisers to target a specific geographical area, or a combination of areas. Their ads would only show up at the locations they target…. Continue Reading » PPC Targeting Options

I don’t know if it’s only me, but in the last couple of months I’ve stumbled upon lots of strange/missing reports in Google Analytics. For example, I was trying to explain to one client where the visitors clicked next from his home page and I was then in a strange situation, because I could not answer.

When the clients asked a very simple question “How many VISITORS do I get to the home page?”, i was put in some kind of a bad light, without having a straight,on screen answer. A simple question that is missing a simple … Continue Reading » Home Page Visitors – A Missing Report in Google Analytics