Search Engine Marketing Pros

Let’s discover the exact keywords searched by your visitors AND the matching type of the triggering keywords!

The problem: the match type of your Adwords keywords is not tracked by default by Adwords or Google Analytics. Let’s you bid on red shoes (broad, phrase and exact match) and someone comes to your website after searching for Vancouver red shoes. The Adwords (or Google Analytics) reports will only display clicks coming from red shoes, without the match type information you need. Was it broad or phrase match that triggered your ads?

The solution: A nice combo of Google … Continue Reading » A Powerful Google Adwords – Google Analytics Combo

“For any e-business websites running pay per click campaigns, it is important to setup conversion tracking to track the number the conversions, cost per acquisition, and other useful data.” I am almost 100% confident that no one will disagree with me on this statement that I’m willing to bet my dog’s life on it (if I have a dog).

What I want to talk about today, though, is not the importance of conversion tracking. … Continue Reading » Adwords Conversion Tracking Tips

Google Analytics is a great tool, no doubt about it. It’s also pretty complex and therefore the F.A.Q. list will be big. Most of the questions will have an answer in the Google Analytics Help Center, but there will always be questions you probably won’t find the answers at all. I call them F.U.Q. – Frequently Unanswered Questions.

Let’s take a look at the bounce rate report. Mainly, bounces are defined as a single page visits to your website. Bounce rate will apply to your landing pages (the destination URLs of your PPC or banner … Continue Reading » Is That The Real Bounce Rate in Google Analytics?

Eye tracking, heat maps and Pamela Anderson. What do they have in common?

Just to spice up your Friday evening, take a look at the picture below, for no more than 5 seconds. Keep in mind what’s the first spots you looked at. Then, scroll down and see what does the computer perceives as “hot spots”.

Pamela Anderson

Now, let’s see where are the hot spots perceived by computer (the heat map of the picture) (thanks to the guys at www.feng-gui.com)

Recently, I’ve been noticing a possible glitch in Yahoo’s browser-based interface for managing pay-per-click accounts.

The problem is that every time when I try to change the date range of the data I’m viewing in “Ads View”, the displayed data doesn’t update according to the new date range. I have to manually hit refresh to force the interface to display the desired data. The problem doesn’t seem to exist in any other reports.

By … Continue Reading » Yahoo! Pay-Per-Click Interface Glitch?