Internet Marketing Company

In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Read more about Dynamic Text on Call to Action Buttons

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for.

Mainly, there are two paths visitors take to find products on your site: using navigational links or using internal site search. The usage percentage for navigation and search is almost 50/50. So, 10 people may search for “xbox 360″ and 10 people may navigate through specific categories on your site, until they reach the xbox 360 product page.

I prefer the search method and I … Read more about Search Results Relevancy – case study futureshop.ca

Here are some tips to consider when you have already started a pay per click advertising campaign or planning to start a pay per click advertising campaign. Looking at some metrics and determining the value for some metrics will help you make better decisions.

In case you don’t have data to evaluate, run a test campaign focusing on your main keywords for a limited budget to determine your pay per click advertising strategy. Don’t forget to add the conversion tracking code to your website.

Click through rate (CTR): The no. of people who clicked on your ad /Total no. times the ad … Read more about Improve your Pay per Click Campaigns

Shopping Cart, Shopping Bag or Basket? How should you name this button/text? The following is an analysis of major etailers and should be used as a guideline only.

The collection (at the bottom of this post) of 109 shopping cart buttons from top etailers revealed the following common elements (green items are to be recommended when designing this section of your pages):

1. The icon you should use is a CART or BAG:

a. 64 out of 109 etailers display the cart symbol – 59%
b. 23 display no symbol at all – 21%
c. 21 display the bag symbol – 19%
d. 1 displayed an arrow … Read more about Shopping Cart Icons Collection

When you are one of the biggest electronics manufacturer you need to make sure your website usability is extremely good.

What if someone wants to buy one of your products, comes to your website, searches for the product name and he doesn’t find the product page? How would that look like to your prospect? Like LG:

Searching for the model 42LGX returns “Sorry, no matches were found”.

42LGX - Search Result Page

So, are you manufacturing this product or not? The page exists on LG website, as … Read more about LG.com internal search

FIDO – a Canadian GSM carrier – just rebranded. The old logo was pretty ok, the new one is not bad also:

Old FIDO logo

New FIDO Logo

The new brand looks better. They also lowered the minimum monthly plans, which is even better than re-branding. The website is now much cleaner and usable that the old one.

So, what they did wrong? It is how they handled the new … Read more about FIDO Doesn’t Know (301 redirects)