Internet Marketing Services

What should websites that sell online use as call to actions on the product pages in order to attract more clicks on “action” buttons? Add to cart OR Buy Now ? Which do you think is better?

If you look at what top etailers are using as text on the action buttons (thanks to ) you will find it obvious that the right call to action to be used on this type of buttons should be Add to Cart.

Button Text

Button … Continue Reading » Which Call to Action, Add to Cart or Buy Now?

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score – part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first … Continue Reading » Google Adwords Quality Score – Part 2

Keywords With Conversions

Since Google launched the advanced features we now have some toy to play with. The only thing that can stop you to play with web data, is your imagination and the time you have at your disposal.

One simple and elegant solution to analyze your web data is to look just at keywords with conversions. To do so, first you will need to define a goal (conversion, sign up, request, call, etc) and then create an advanced segment.

To create an advanced … Continue Reading » Google Analytics – Advanced Segmentation Ideas

Per Year Savings – $942. Sounds Interesting? Read below…

You probably wonder what the relation between coffee and internet marketing is. It is about saving money and at the same time start generating more, at no additional expense.

I am talking to small and medium business owners whom, at these times (still some of us refuse to accept we – globally speaking – are in recession) should try to improve their business and be innovative. Market your business online is innovative and, as with most of the marketing tactics, you have to … Continue Reading » Internet Marketing and Coffee

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if … Continue Reading » Google Adwords Quality Score Explained

How to override the “500 limit” in your reports

All reports in Google Analytics are subject to a 500 limit of listed records, may it be keywords, search terms, referrals or any other report. In other words, if you are trying to view or download the full list of your paid keywords, you will be limited to the top 500 of them. Let’s bypass it!

If you do not know where to start improving the conversion rate of your website, here’s an idea: start by improving your checkout process. Very often, testing and improving this process is the fastest and cheapest approach to optimize your website.

There are various elements and methods to test the checkout process, but in this post we will focus on a single element: the progess bar.

This is what we mean by the checkout progress bar:

When managing your PPC campaigns, the use of Google Analytics is definitely the most convenient and cheapest way to obtain useful data.

Google Analytics not only can track your transactions, visits, revenue and cost (once appropriate filters are applied ), but it can also be used to discover valuable keywords. Using Google Analytics you can see exactly what keywords people searched to land on your web site.

For example: the search term order books online or purchase books onlinewill trigger your existing ads in relationship with the keyword … Continue Reading » Best PPC Practice – Exact Keywords