Internet Marketing Company

What should websites that sell online use as call to actions on the product pages in order to attract more clicks on “action” buttons? Add to cart OR Buy Now ? Which do you think it’s better?

If you look at what top etailers are using as text on the action buttons (thanks to ) you will find it obvious that the right call to action to be used on this type of buttons it should be Add to Cart.

Button Text

Button Graphics

Add to Cart
58.0%

None
48.2%

Add to Bag
9.8%

Arrows
17.9%

Add to Shopping Bag
9.8%

Cart
14.3%

Add to Basket
6.3%

Shopping Bag
7.1%

Add to Shopping Cart
4.5%

Plus Sign
5.4%

Buy
2.7%

Combo
4.5%

Buy Now
1.8%

Unique
1.8%

Add … Read more about Call to Action: Add to Cart or Buy Now?

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score – part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first page of search results for the keyword you advertise. Please note that Google Adwords uses … Read more about Google Adwords Quality Score – part 2

segmentation idea #1: keywords with conversions

Since Google launched the Advanced features we now have some toy to play with. The only thing that can stop you to play with web data, is your imagination and the time you have at your disposal.

One simple and elegant solution to analyze your web data is to look just at keywords with conversions. To do so, first you will need to define a goal (conversion, sign up, request, call, etc) and then create an advanced segment.

To create an advanced segment:

1. Select the profile you want to create the segment

Per Year Savings – $942. Sounds Interesting? Read below…

You probably wonder what the relation between coffee and internet marketing is. It is about saving money and at the same time start generating more, at no additional expense.

I am talking to small and medium business owners whom, at these times (still some of us refuse to accept we – globally speaking – are in recession) should try to improve their business and be innovative. Market your business online is innovative and, as with most of the marketing tactics, you have to try it.

Very often we hear “Internet … Read more about Internet Marketing and Coffee

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if you take all measures to improve the Quality Score of your ads and keywords, you will spend … Read more about Google Adwords Quality Score – part 1

How to override the “500 limit” in your reports

All reports in Google Analytics are subject to a 500 limit of listed records, being either keywords, search terms, referrals or any other report. In other words, if you are trying to view or download the full list of your paid keywords, you will be limited to the top 500 of them. Let’s bypass it!

GA - the "500" limit

As you can see above, there are more than 875 “rows” of data you want … Read more about Google Analytics Tips and Secrets #1

If you do not know where to start improving the conversion rate of your website, here a catch: start by improving your checkout process. Very often, testing and improving this process is the fastest and cheapest approach to optimize your website.

There are various elements and methods to test in the checkout process, but on this post we will focus on a single element: the progess bar.

This is what we mean by the checkout progress bar:

When managing your PPC campaigns, the use of Google Analytics is definitely the most convenient and cheapest way to obtain useful data.

Google Analytics not only can track your transactions, visits, revenue and cost (once appropriate filters are applied ), but it can also be used to discover valuable keywords. Using Google Analytics you can see exactly what keywords people searched to land on your web site.

For example: the search term order books online or purchase books online will trigger your existing ads in … Read more about Best PPC Practice – Exact Keywords