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The checkout process of an ecommerce site represents the number of steps taken by visitors in order to get products from virtual shopping carts/bags delivered to their doors. It is the path from a click on the checkout button to the “Receipt” page . Some visitors are required to go through more or less “steps”, depending on the site they will buy products from.

Very often, website owners are asking themselves (or others) what is the best number of checkout pages for their websites. To quote Dylan, “The answer, my friend, is” testing “in … Read more about CHECKOUT – Progress Bar Survey

Google Adwords has lowered the number of conversions required to run conversion optimizer on your Adwords campaign. Previously the criterion was 100 conversions in the last 30 days. But now if you had 50 conversions in the last 30 days, you are eligible to use conversion optimizer. Hurrah!!

But is Adwords conversion optimizer good for you? The answer is it depends.

Pros and Cons are as follows:

Pros:

1. Adwords conversion optimizer recommends Max CPA (maximum cost per acquisition) based on its analysis of your account’s historical data and other factors. You can choose to go with what Adwords suggests … Read more about Is Adwords Conversion Optimizer good for you?

As we’ve briefly discussed before, there are many advantages of promoting your business with Pay per Click advertising; but at the same time, there are also some catches that PPC newbies should look out for.

How PPC works is that the advertisers have to setup an account with Google and/or Yahoo first. Once the accounts are ready, the advertisers then can start building up their Campaigns, AdGroups, Ads, keywords, and so on. The account managers at Google and Yahoo then will look after the accounts and make sure everything … Read more about PPC Advice for Beginners

So, you are planning to design a nice checkout button.

Up to recently I thought that a web button is so simple to design that it will take minutes or so. However, after researching a lot on the look and feel of the checkout buttons of 111 most important e-tailers, I realized that what seemed to be simple, was actually not.

I have been able to identify eight design elements just for something as “simple” as a checkout button. There may be other elements I missed; please feel free to comment and add your thoughts.

Based on our previous research, we … Read more about The best CHECKOUT button