Internet Marketing Company

As a follow-up to the post AdWords Tips and Secrets #1, I will share three important tips which could help you improve the AdWords account performance.

AdWords Tip 2

Google AdWords uses the ad display URL’s historical click through rate as one of the metrics in calculating the Quality Score. By display URL Google means, usually, the domain name of your web site. If you have poorly performing ads, then it’s going to impact the display URL click through rate. If your affiliates are using your domain name in their ads’ display URL, that … Discover more about Google Adwords Tips and Secrets - Part 2

UPDATE: if you plan to design a checkout button, please read our post on “The Best Checkout Button“.

The checkout process plays an important role in the shopping experience of all e-commerce websites. And, the shopping process starts with a click on the Checkout button. While buying decision can be made outside your website influence, once visitors decide to buy products from your site, it is your job to help (persuade) them to complete the buying process.

Assuming your visitor already added products in their shopping cart, how well do you manage to … Discover more about 111 Designs for Checkout Buttons

The need to incorporate search engine optimization techniques in order to promote the website to enhance its sales and targets has come up as a wide spread trend in the recent times. The difficult thing however is to locate an affordable SEO company to accomplish the task. Are you facing a difficulty in finding one for yourself? Then, you have landed at the right place. We offer affordable SEO services that can cater to your particular business requirements.

Each business has a different targeted audience and different objectives underlying it. This is why our dedicated teams begin with understanding your … Discover more about Affordable SEO

One mistake people usually make once they’ve started their PPC campaigns is they think they can just let the campaigns run by themselves. That kind of people usually ends up failing miserably. One thing to get straight here: PPC is EASY, but you can’t be LAZY. Certain degree of management is always needed when running a PPC campaign.

The market is always changing. Today you might be the only one advertising a particular business on search engines, by next month you might already have five more competitors, and six months later…you … Discover more about PPC Management

AdWords Tip #1: Google AdWords determines the Minimum Cost per Click of a Keyword using the formula

Minimum Cost per Click of a Keyword = Quality score X Maximum Cost per Click

Quality Score is an aggregate of various factors. One of the important factors is the Keyword Click through rate. You may say I know about this, so what is so secret about it. More important is how the Keyword Click through rate is calculated.

Let’s say you are advertising for the keyword “search marketing”. You have the keyword advertised in all three match types which are exact match, phrase … Discover more about Adwords Tips and Secrets - 1

This is the report on Canaca.com from BBB Canada

BBB issues Reliability Reports on all businesses, whether or not they are BBB accredited. If a business is a BBB Accredited Business, it is stated in this report

Name:Canaca-Com Inc
Phone:(905) 275-0723
Fax:(905) 272-9978
Address:1650 Dundas St E
Unit 203
Mississauga, ON L4X 2Z3
Principal: Mr. Paul Louro, Partner
Customer Contact: Mr. Paul Louro, Partner - (905) 275-0723
Email Address:
File Open Date: March 2002
TOB Classification: Internet Services
BBB Accreditation: Canaca-com is not a BBB Accredited business.

Customer Experience

Based on BBB files, Canaca-com has an unsatisfactory record with the BBB due to unanswered complaints. … Discover more about Canaca.com BBB report - unsatisfactory record

As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade.

Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of obtaining valuable (or not) information, … Discover more about PPC Marketing

Below is illustrated how our internet marketing agency compares to others agencies. The benchmark data comes from our Google Analytics account and it’s comparing us to other internet marketing web sites of same size as us (around 100 pages at this time).

internet marketing agency benchmark

September started as a good, “green month” for us and we hope it will just go like this forever.

Broken into pieces the marketing benchmark shows the following:

Visits(+1171%)

Hosting plays a major role in the health of your web site in search engines. If any search engine’s bot will try to access your web site and it will encounter problems (server configuration, down times, long access times) this will affect your rankings.

The worst option you can chose in Canada is Canaca.com. They are the worst hosting company we’ve worked until now. It’s worse than those in Trinidad Tobago. Among the problems we have almost daily, are:

• FTP server is down or is blocking access to any user
• email server is down, so we can’t communicate with our clients
• web site is … Discover more about Canaca.com sucks!
  
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Google launched his own web browser a couple of days ago (September 1st,2008). Firefox 3 was launched not even a couple of months earlier.

Is Chorme’s launch a simple coincidence? Is is the launch date random? I tend not to believe so.

As Internet Explorer owns almost 85% of the browsers market and Firefox around 10%, Google’s move is intended to irritate Microsoft. But this will come with a cost. The release date was chosen very close to the release of Firefox for a very simple reason: Firefox 3 is full of bugs and it’s crashing at least once per day. Firefox … Discover more about Google’s Chrome, a coincidence?