Internet Marketing Company

In terms of SEO, Vancouver is a very competitive market; several SEO companies are out there, providing online marketing services, from poor to excellent quality. Pistop Media is proudly one of the top among them.

Is your business located on the coastal region of Vancouver? Does your business website is providing ineffective in attracting targeted audience? Then its time you get professional advice on SEO. Vancouver’s top online marketing agency, Pitstop Media offers search engine optimization to enhance your opportunities to influence the targeted audience. Our online marketing services begins with understanding your business in and out, and what are objectives … Read more about SEO Vancouver

Brief about the best practises of creating and bidding on ads in Google AdWords.

PPC Advice 1: Ask yourself, “What would I (yourself) do?” Really! What would you do if you are buying online? Would you buy from the first ad you see? If not, it’s not really smart to expect other people to do so. If yes, hmmm, try to remember what’s so special about the product or the ad that gave you such an urge to purchase

PPC Advice 2: Research your target market whom you will be advertising to. If your target market is price sensitive, include prices … Read more about PPC Advice

Google has refined the quality score formula as part of its ongoing process to better match user search queries with more relevant ads. The changes are

1. Quality score will be calculated dynamically
2. Keywords won’t become inactive for search
3. Minimum keyword bid will be replaced by First page bid

Quality score will be calculated dynamically
What can be inferred from the changes is that Google is taking a more granular approach to calculating the quality score. How?

Nick’s ads do better on the broad-matched keyword milk in the United States (where Nick is based) than in Canada. Nick’s ads also perform better on the query milk delivery … Read more about Google Refines Quality Score

Yahoo has recently made changes to its search marketing platform. It has started to treat the modification/changes to existing ads in the account differently than it used to. How?

Previously, when an advertiser made changes to his ad, the changes will overwrite the existing ad copy, but he still retains the same ad id for that particular ad. If the advertiser … Read more about Yahoo updates its search marketing platform