What Functions Do You Think Google Adwords Interface Should Include?

Tomatoa January 27, 2010 Internet Marketing, Pay Per Click (PPC) No Comments

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To me, the most obvious feature that Adwords interface should include is revenue tracking. As of now, advertisers can only see their conversion value by pulling out a report (without using Google Analytics), which isn’t known to a lot of people. This begs the question: if Google is capable of recording conversion value, why can’t they just show it in real time as Yahoo! (well, with a few hours of statistic update delay) does?

Yahoo's Revenue Tracking

Well, call me paranoid if you want, but … Discover more about What Functions Do You Think Google Adwords Interface Should Include?

A-Z HTML Reference Guide for SEO – Doctype Tag

TraiaN January 26, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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Today’s hmtl tag is the doctype tag:

Usage

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

For more information on how to use the doctype depending on the version of the html you’re using, visit http://www.w3.org/QA/2002/04/valid-dtd-list.html

What designers should know about the doctype tag in terms of SEO

When you cut your psd file into html/css yo need to add this piece of code on the very top of each page.

What SEO’s should know about the doctype tag

The doctype document is not having any influence on your SEO job. However, make sure the designer added the tag on all page. Ohterwise, don’t mind about it.

What programmers should know about … Discover more about A-Z HTML Reference Guide for SEO – Doctype Tag

A-Z HTML Reference Guide for SEO – The Comment Tag

TraiaN January 19, 2010 Search Engine Optimization (SEO) 2 Comments

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This is the first post in the series of the HTML reference guide for SEO. Today’s tag is the comment tag:

Usage:

<!– some useful html comment goes here–>

What designers should know about the comment tag in terms of SEO

When you cut the psd file into html/css insert pertinent comments so programmers will understand, for example, where the product’s div/table starts and ends. Speak with your SEO colleague and ask him guidance on the the targeted keywords for each page you cut into html/css. Try to insert those keywords in the comment tag, if it makes sense. Don’t just add keywords just … Discover more about A-Z HTML Reference Guide for SEO – The Comment Tag

Have You Seen this Ad?

TraiaN December 08, 2009 Conversion Optimization, Internet Marketing, e-Commerce Optimization No Comments

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Have you seen this ad running online?

Starbucks Personalized Ads

Starbucks Personalized Ads

I guess you didn’t, and that’s because this ad is actually is not running at. This is just an ad we would run if we were to have Starbucks (or another restaurant/coffee shop chain) as a client.

Scenario: visitors are reading an online newspaper around noon (11:34) which is close to their lunch time in New Westminster, BC Canada. While reading online, this ad will show up, inviting them to take their lunch at SB, somewhere close … Discover more about Have You Seen this Ad?

Video and Audio Search Engines

TraiaN November 16, 2009 Internet Marketing No Comments

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Everybody is asking who’s going to be the next Google. I truly think that, in terms of search engines, the next one will be a company that will be able to index the text from audio and video files.

If you’re fast (and good) you can probably write 40 words per minute, but even if you’re slow you can easily speak 100 words per minute (ok, unless you’re not guru Osho). To write a good piece of content it takes hours and sometimes, even days. But, to take 1 hour of a radio show, automatically transcript and index it, … Discover more about Video and Audio Search Engines

Warning: PPC and 301 redirects

TraiaN November 16, 2009 Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO) No Comments

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As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you set the destination URL  as abc.com and you have a 301 redirection in place … Discover more about Warning: PPC and 301 redirects

Negative keywords for your PPC campaigns

Sahaj November 13, 2009 Pay Per Click (PPC) No Comments

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In case you don’t know what are negative keywords (a.k.a excluded keywords in Yahoo), check the

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235

Google Adwords Search query performance report… Discover more about Negative keywords for your PPC campaigns

Google Adwords Trademark Policy

Tomatoa November 12, 2009 Internet Marketing, Pay Per Click (PPC) No Comments

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If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).

Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The … Discover more about Google Adwords Trademark Policy

Improved Google Analytics Navigation

TraiaN November 10, 2009 Google Analytics No Comments

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Google Analytics is a great tool. It’s free and powerful and we, marketers, use it daily in our work routine.

More than half a million websites are using Google Analytics and there should be quite a load on their servers. One thing they could improve is the navigation on the left side of the reports:

Google Analytics Navigation

Google Analytics Navigation

What’s wrong with it? Every time you want to access a deeper report (i.e. Traffic Sources and then All Traffic Sources) you need to click and wait for the Overview … Discover more about Improved Google Analytics Navigation

1 Holy Crap Billion Views a Day

TraiaN October 09, 2009 Pay Per Click (PPC) No Comments

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http://s.ytimg.com/yt/img/logo_holy_crap_1bn_a_day-vfl124472.png – That’s the image file name of today’s YouTube logo :) Holy C@#p!

Holy C@#p You Tube

Holy C@#p You Tube

Anyway, that’s a huge milestone for YouTube: 1 Billion views per day. That’s amazing where we are from 3 years ago.