Search Engine Marketing Pros

C’mon writers.com! Do you have 668,389 members (as you can see in the control version) or 754,454 (as per variation 1)? Or are you getting almost 100,000 registrations in 5 minutes (that long it took to compare the control version with variation 1).

Be careful when you test numbers. Someone can spot you (muhahah).

writing.com control version

writing.com busted variation

Anyway, I don’t think such tests are going to make … Continue Reading » Who’s Testing What #9 – www.writers.com – BUSTED!

On Google webmaster is stated very clear that buying links is in violation with Google’s webmaster guidelines.
Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results. – http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66736
But then, on Google AdWords you can get a lot of ads for such services:

Paid Links Companies Advertising on AdWords

Based on such ads and lots of results I am seeing in the organic portions of … Continue Reading » Paid Links and Google AdWords Policy Infringement

Here’s an online travel aggregator that is testing. Can you spot the difference?

Yapta Control Version

Yapta.com Variation 1

Pitstop Media is a Vancouver based conversion rate optimization company which offers results oriented landing page testing and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase … Continue Reading » Who’s Testing What #8 – www.yapta.com

This is an advanced hack for Google Analytics. Unfortunately it won’t help you hack into your competitors’ accounts ;) but will help you export more data from Google Analytics pivoted tables.

This is not the same hack as the exporting more than 500 columns of data from any report. That one was one of the most annoying things I fixed (to be read hacked) long time back.

You’ll need:

- Firefox

- Live HTTP header (http://livehttpheaders.mozdev.org/)

What are we hacking?

We’ll make possible for the analyst in … Continue Reading » Google Analytics Hack – More Columns for Pivot Tables

What to test

Different types of promotions on the home page

What to measure

The CTR on your promotional sections (link, banners, etc)

Test Description

If you’re selling various products or services online, why don’t you take the advantage of personalization tactics? Not all visitors are interested in your Toyota deals, or the new plasma TVs; I am researching on cameras and since I’ve already been on your website before (I even have an account) and searched for Nikon cameras in the past, why are you still showing me the deals for anything else than my previous search term? Here’s the deal: next time … Continue Reading » Personalize Your Website Content for Higher Conversion Rates

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and content network. When you are creating the report choose Ad Distribution and Ad Distribution with search partners. These … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share Report

For those of you who are too busy to optimize your campaigns manually, Google offers a useful tool to help you optimize your bids to get the most conversions out of your campaigns: Conversion Optimizer

To start off, let’s just review what Conversion Optimizer is, here’s Google’s definition:

The Conversion Optimizer is an AdWords feature that uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. It optimizes your placement in each ad auction to avoid unprofitable clicks and gets you as many profitable clicks as possible.

How it works:

With the Conversion Optimizer, you bid using … Continue Reading » AdWords Conversion Optimizer Tips

Below is a multivariate test from affilorama.com. They are testing the welcome message, the login button and the video

Affilorama.com Test - Control Version

Affilorama.com MVT Test - Variation 1

Affilorama.com MVT Test - Variation 2

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Test Idea

Change the content/promotions on your landing page(s) based on the user’s search engine query.

Metrics to Measure

The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).

Test Details

The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic versus paid) is performing.

There is one technique only a few websites are implementing, … Continue Reading » Match Search Engine’s Search Query with Landing Page Content

99designs.com is testing. Here are 4 variations for your inspiration:

99designs.com Variation 1

99designs.com Variation 2

99designs.com Variation 3

99designs.com Variation 4

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