How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

Tomatoa March 03, 2010 Internet Marketing, Pay Per Click (PPC) 1 Comment

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If you are a person who lives in the States and uses search engines such as Google or Yahoo to search for cheaper prescription drugs from Canada, you might already realize that, started earlier this week, you are no longer able to see any Canadian pharmacies advertising on Google thru Pay Per Click advertising (sponsored links).

That’s right! Google has updated its policy regarding online pharmacies advertising using AdWords. In essence, this is what Google had announced on February 9th, 2010:

There are two main aspects to this change:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the … Read more about How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

Keyword bidding with Google Adwords’ Bid Ideas

Sahaj February 28, 2010 Pay Per Click (PPC) No Comments

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Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

A-Z HTML Reference Guide for SEO – Anchor Tag

TraiaN February 19, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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The anchor tag or the <a> tag, is one of the most important html tags in terms of SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document.

While there will be conflicts between what a copywriter and marketer (SEO guy) want to have as anchor text for links, both should recognize and re-conciliate when deciding on what a link should communicate for both, humans and robots.

Usage

The most common usage of the <a> tag is in conjuncture with the href … Read more about A-Z HTML Reference Guide for SEO – Anchor Tag

What Functions Do You Think Google Adwords Interface Should Include?

Tomatoa January 27, 2010 Internet Marketing, Pay Per Click (PPC) No Comments

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To me, the most obvious feature that Adwords interface should include is revenue tracking. As of now, advertisers can only see their conversion value by pulling out a report (without using Google Analytics), which isn’t known to a lot of people. This begs the question: if Google is capable of recording conversion value, why can’t they just show it in real time as Yahoo! (well, with a few hours of statistic update delay) does?

Yahoo's Revenue Tracking

Well, call me paranoid if you want, but … Read more about What Functions Do You Think Google Adwords Interface Should Include?

A-Z HTML Reference Guide for SEO – Doctype Tag

TraiaN January 26, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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Today’s hmtl tag is the doctype tag:

Usage

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

For more information on how to use the doctype depending on the version of the html you’re using, visit http://www.w3.org/QA/2002/04/valid-dtd-list.html

What designers should know about the doctype tag in terms of SEO

When you cut your psd file into html/css yo need to add this piece of code on the very top of each page.

What SEO’s should know about the doctype tag

The doctype document is not having any influence on your SEO job. However, make sure the designer added the tag on all page. Ohterwise, don’t mind about it.

What programmers should know about … Read more about A-Z HTML Reference Guide for SEO – Doctype Tag

A-Z HTML Reference Guide for SEO – The Comment Tag

TraiaN January 19, 2010 Search Engine Optimization (SEO) 3 Comments

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This is the first post in the series of the HTML reference guide for SEO. Today’s tag is the comment tag:

Usage:

<!– some useful html comment goes here–>

What designers should know about the comment tag in terms of SEO

When you cut the psd file into html/css insert pertinent comments so programmers will understand, for example, where the product’s div/table starts and ends. Speak with your SEO colleague and ask him guidance on the the targeted keywords for each page you cut into html/css. Try to insert those keywords in the comment tag, if it makes sense. Don’t just add keywords just … Read more about A-Z HTML Reference Guide for SEO – The Comment Tag

Have You Seen this Ad?

TraiaN December 08, 2009 Conversion Optimization, Internet Marketing, e-Commerce Optimization No Comments

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Have you seen this ad running online?

Starbucks Personalized Ads

Starbucks Personalized Ads

I guess you didn’t, and that’s because this ad is actually is not running at. This is just an ad we would run if we were to have Starbucks (or another restaurant/coffee shop chain) as a client.

Scenario: visitors are reading an online newspaper around noon (11:34) which is close to their lunch time in New Westminster, BC Canada. While reading online, this ad will show up, inviting them to take their lunch at SB, somewhere close … Read more about Have You Seen this Ad?

Video and Audio Search Engines

TraiaN November 16, 2009 Internet Marketing No Comments

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Everybody is asking who’s going to be the next Google. I truly think that, in terms of search engines, the next one will be a company that will be able to index the text from audio and video files.

If you’re fast (and good) you can probably write 40 words per minute, but even if you’re slow you can easily speak 100 words per minute (ok, unless you’re not guru Osho). To write a good piece of content it takes hours and sometimes, even days. But, to take 1 hour of a radio show, automatically transcript and index it, … Read more about Video and Audio Search Engines

Warning: PPC and 301 redirects

TraiaN November 16, 2009 Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO) No Comments

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As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you set the destination URL  as abc.com and you have a 301 redirection in place … Read more about Warning: PPC and 301 redirects

Negative keywords for your PPC campaigns

Sahaj November 13, 2009 Pay Per Click (PPC) No Comments

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In case you don’t know what are negative keywords (a.k.a excluded keywords in Yahoo), check the

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235

Google Adwords Search query performance report… Read more about Negative keywords for your PPC campaigns