Internet Marketing Services

This is second and final part of launching successful B2B campaigns. You can check the first part here: Part 1.

Factor 1: Understanding the target market and the buying cycle:

Often marketing managers want to get in the bandwagon wanting to launch marketing campaigns on new channels because they see their competition is doing something similar or everybody is talking about the channel without completely mapping out whom they really want to target. i.e. Lack of preparedness in terms … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 2

The latest update to Google AdWords has PPC marketers in a collective fit of rage. In the past, advertisers had the option to serve all of their ads within an ad group served equally, Google is capping that period at 30 days. While the change was implemented to help advertisers garner as many clicks as possible, search marketing professionals have (rightly) berated Google for basing that decision on a single metric.

If I get a dollar every time a potential client expresses his/her concern about keyword Quality Score, I would be rich! (But because I live in Vancouver, I would still be poor). Jokes aside, Quality Score is on the mind of a lot of AdWords advertisers.

I’m not going to explain what Quality Score is since it’s been discussed million times on the net, just read that article. What I want to talk about here is that does Quality Score really deserve that much attention compares to other aspects of PPC management and optimization?

First of all, what is a low Quality … Continue Reading » Is Quality Score Overrated?!

B2B Online Lead Generation Campaign Performance

One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.

I want to speak in particular about 3 factors that play a key role in success or failure of … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 1

Editor’s note: This article is a guest post and the views of the author do not necessarily reflect the views and opinions of pitstopmedia.com. The author, Brandusa Gheorghe, is the Community Manager for PadiCode, a B2B company specializing in tools to increase website conversion rates.

Have you ever considered using SEO for more than… search engine optimization? Let me tell you how we use it for lead generation through email marketing. The process has five easy steps, and it involves a special lead capturing tool, behavioural targeting, personalization and constant improvement. Let’s begin, shall we?

 1. The Optimization

SEO is like an … Continue Reading » How to Use SEO and Behavioral Targeting to Generate More Leads

As I was browsing last night, I came across two familiar words: marketing & advertising. Like a lot of people, I wasn’t able to tell their obvious differences right away, and to be honest, I almost believed they are one and the same and interchangeable.

So, I ended up gooling the difference between them, and here is a quote I found from about.com:

Advertising is a single component of the marketing process. It’s the part that involves getting the word out concerning your business, product, or the services you are offering…The best way to distinguish between advertising and marketing is to think … Continue Reading » Search Marketing Does NOT Equal to Marketing

Today’s short article is going be a quick tip on, as you may have already guessed from the title, how to properly manage an exact match type keyword list.

This sounds like a no brainer, doesn’t it?

Actually, it usually is a no brainer especially when you are creating your keyword list from scratch and having exact match keywords is as easy as…duh…setting the keyword match type as exact. But many times, we create exact match type keywords by picking out specific search queries that perform exceptionally well compare to other search queries that are triggered by a phrase or broad match … Continue Reading » How to Properly Manage Exact Match Keywords in AdWords

When running Automatic Placement campaigns, it’s important to filter out domains or pages where your ads are showing and gaining clicks but not getting any conversion on a regular basis.

You can find out which site your ads have been showing by visiting the Networks Tab and click on the “show details” option right beside Automatic Placements.

AdWords UI Networks Tab

You will be given a list like the one below.

Last year, Google introduced a new policy that requires landing pages which engage in information harvesting to include a privacy policy on the website. Advertisers that don’t comply with this new policy may run the risk of having their websites suspended by AdWords.

There are three requirements that advertisers have to follow under this new policy change:

1. Clear, accessible disclosure before visitors submit personal information

Our existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible before site visitors submit their details.

2. Option to … Continue Reading » (Not So New) Google Policy Update That Most Advertiser Should Be Aware Of

AdWords advertisers are often faced with the challenge of determining whether or not to advertise for their AdWords campaigns keywords which have clicks and costs, but no conversions. Without knowing the value of the keywords, an advertiser can unwittingly:

• Overbid on specific keyword terms – Not knowing its value might lead to wasted advertising dollars and unqualified traffic.
• Underbid or pause specific keywords – Not knowing its value might lead to limited exposure for advertised keywords, resulting in missed conversions and revenue

This article discusses two options to determine the value of these keywords and better manage your AdWords campaigns, resulting in qualified … Continue Reading » Advanced Keyword Bidding Strategies for AdWords