Managing your AdWords account is not an easy task. The account needs to be monitored regularly (in most cases on a daily basis); your keywords need to be paused; bids need to be adjusted based on performance, and the list goes on. For accounts that have an extensive keyword list, this process can be very time consuming.
Fortunately, AdWords allows advertisers to create automated rules that govern a huge variety of tasks in their accounts. In this article, you will learn:
Every business owner today should understand the importance of being visible online. Having one’s own website or blog is of course a given; but more than that, it is also important to have a potent presence in the social sphere. This means reinforcing your website SEO with social SEO.
Traditional businessmen who are not familiar with online entrepreneurship may not realize how important social SEO is today. They would be easily satisfied with having an official website or blog where they can list their products and services, show the mission, vision, and … Continue Reading » Two Major Benefits Social SEO Brings to Businesses
When running a PPC account, it’s best to have a very extensive keyword list to cover all the angles, but with too many keywords in the account advertisers sometimes lose track of them and end up having duplicated keywords.
Here is why having duplicated keywords is bad:
According to Google, it’s good practice to avoid having duplicate keywords in your account. Google shows only one ad per advertiser on a particular keyword, so there’s no need to include the same keywords in different ad groups or campaigns.
Back in 2010, Google introduced the broad match modifier, an AdWords targeting feature that lets advertisers create keywords that reach more people than phrase match and give you more control than broad match. It has (almost) everything broad match type has to offer without running the risk of having ads triggered by irrelevant search queries.
Here is the question: Should advertisers complete skip traditional broad match type and only use modified broad match?
With any type of marketing campaigns, it is important to find out their effectiveness by tracking the number of sales and user engagement and this is not always easy to do. Luckily, AdWords has built-in functions to help advertisers easily track the performance of their campaigns.
1. Conversion Tracking – An AdWords script used to track website conversions and view the conversion report in an AdWords account.
Anybody who uses the Internet (and that means almost everybody in the civilized world) probably has a Twitter, Facebook, or Pinterest account, any two of these three, or actually all three. It’s also not uncommon for one person to have multiple accounts of each network. The same can’t be said about Google+. The wider public sees it as a more formal venue, a social network where they can’t be as social or interact with each other as much as they can in Facebook or Twitter. Although largely underappreciated, Google+ actually has … Continue Reading » 10 Reasons Why You Should Have a Google+ Account
There is no easier way to reach potential customers than using PPC advertising. It’s designed for business of all sizes, but for small local business running AdWords can be a little trickier. There are two important factors small local business owners have to have to consider before launching AdWords:
Human beings naturally like to take shortcuts. Since we can remember, we’ve taken shortcuts to either make more money, make our jobs easier or get SEO results faster. Making our jobs easier isn’t necessarily bad but when the quality suffers, your reputation might as well be in the gutter. For example, Apple contracts Foxconn to hire cheap labour and saves millions (Foxconn is infamously notorious for treating its workers horrendously). There has been backlash against Apple to push Foxconn to treat their workers better. So, by trying to save money Apple has … Continue Reading » Increasing Rankings Post Panda and Penguin Updates
Ever since Google rolled out the Penguin and Panda updates, webmasters have been growing more paranoid where website statistics are concerned. If their traffic goes down, or if their SERP ranking slips down a couple of notches, they immediately fear that they have been penalized by either or both of the updates.