Internet Marketing Company

Per Year Savings - $942. Sounds Interesting? Read below…

You probably wonder what the relation between coffee and internet marketing is. It is about saving money and at the same time start generating more, at no additional expense.

I am talking to small and medium business owners whom, at these times (still some of us refuse to accept we - globally speaking - are in recession) should try to improve their business and be innovative. Market your business online is innovative and, as with most of the marketing tactics, you have to try it.

Very often we hear “Internet Marketing is … Discover more about Internet Marketing and Coffee

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if you take all measures to improve the Quality Score of your ads and keywords, you will spend … Discover more about Google Adwords Quality Score - part 1

How to override the “500 limit” in your reports

All reports in Google Analytics are subject to a 500 limit of listed records, being either keywords, search terms, referrals or any other report. In other words, if you are trying to view or download the full list of your paid keywords, you will be limited to the top 500 of them. Let’s bypass it!

GA - the "500" limit

As you can see above, there are more than 875 “rows” of data you want … Discover more about Google Analytics Tips and Secrets #1

If you do not know where to start improving the conversion rate of your website, here a catch: start by improving your checkout process. Very often, testing and improving this process is the fastest and cheapest approach to optimize your website.

There are various elements and methods to test in the checkout process, but on this post we will focus on a single element: the progess bar.

This is what we mean by the checkout progress bar:

When managing your PPC campaigns, the use of Google Analytics is definitely the most convenient and cheapest way to obtain useful data.

Google Analytics not only can track your transactions, visits, revenue and cost (once appropriate filters are applied ), but it can also be used to discover valuable keywords. Using Google Analytics you can see exactly what keywords people searched to land on your web site.

For example: the search term order books online or purchase books online will trigger your existing ads in … Discover more about Best PPC Practice - Exact Keywords

The checkout process of an ecommerce site represents the number of steps taken by visitors in order to get products from virtual shopping carts/bags delivered to their doors. It is the path from a click on the checkout button to the “Receipt” page . Some visitors are required to go through more or less “steps”, depending on the site they will buy products from.

Very often, website owners are asking themselves (or others) what is the best number of checkout pages for their websites. To quote Dylan, “The answer, my friend, is” testing “in … Discover more about CHECKOUT - Progress Bar Survey

Google Adwords has lowered the number of conversions required to run conversion optimizer on your Adwords campaign. Previously the criterion was 100 conversions in the last 30 days. But now if you had 50 conversions in the last 30 days, you are eligible to use conversion optimizer. Hurrah!!

But is Adwords conversion optimizer good for you? The answer is it depends.

Pros and Cons are as follows:

Pros:

1. Adwords conversion optimizer recommends Max CPA (maximum cost per acquisition) based on its analysis of your account’s historical data and other factors. You can choose to go with what Adwords suggests … Discover more about Is Adwords Conversion Optimizer good for you?

As we’ve briefly discussed before, there are many advantages of promoting your business with Pay per Click advertising; but at the same time, there are also some catches that PPC newbies should look out for.

How PPC works is that the advertisers have to setup an account with Google and/or Yahoo first. Once the accounts are ready, the advertisers then can start building up their Campaigns, AdGroups, Ads, keywords, and so on. The account managers at Google and Yahoo then will look after the accounts and make sure everything … Discover more about PPC Advice for Beginners

So, you are planning to design a nice checkout button.

Up to recently I thought that a web button is so simple to design that it will take minutes or so. However, after researching a lot on the look and feel of the checkout buttons of 111 most important e-tailers, I realized that what seemed to be simple, was actually not.

I have been able to identify eight design elements just for something as “simple” as a checkout button. There may be other elements I missed; please feel free to comment and add your thoughts.

Based on our previous research, we … Discover more about The best CHECKOUT button

As a follow-up to the post AdWords Tips and Secrets #1, I will share three important tips which could help you improve the AdWords account performance.

AdWords Tip 2

Google AdWords uses the ad display URL’s historical click through rate as one of the metrics in calculating the Quality Score. By display URL Google means, usually, the domain name of your web site. If you have poorly performing ads, then it’s going to impact the display URL click through rate. If your affiliates are using your domain name in their ads’ display URL, that … Discover more about Google Adwords Tips and Secrets - Part 2