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410% Increase in Google AdWords Conversions in Three Months
Prior to contracting us, Holy Family was managing its PPC campaigns in-house, incurring AdWords losses and a negative ROI. We helped optimize reduce costs.
170% Increase in AdWords Conversions, 33% Decrease in CPC
Horizon DataSys wanted to optimize their AdWords account to increase the number of downloads & reduce cost per conversion. Pitstop Media overachieved.
195% Increase in AdWords CTR, Campaign Cost Decrease by 40%
Food Connect hired us to optimize an AdWords account with poor Quality Score, high CPC and no prior conversion tracking. Pitstop Media delivered.
Multiple Top 10 Organic Rankings in Less Than Three Months
Eclipse Medical presence within Google wa so poor that the website was not showing up at all for any targeted keywords. We were able to quickly change that.
38% Increase in AdWords Conversions, Reduced CPC by 20.5%
CPO gave Pitstop Media their flagship website to improve its organic Google rankings. We achieved impressive results, faster than expected.
33% Increase in Organic Traffic, 50% More Requests for Proposal
Sirco Samplers have seen a significant improvement in where their website is ranked for the most important keywords in their industry, with help from us.
28% Decrease in AdWords CPC, 30% Increase in Conversion Rate
DWC wanted to improve the conversion rate of AdWords and reduce the aquisition costs for this channel. Pitstop Media focused on GA data and delivered results.
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33% Increase in Organic Traffic 50% More Request for Proposals |
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Sirco Samplers has helped businesses take accurate water samples for over four decades, thus preventing harmful pollutants from entering into the public water supply. Their goal is to create a cleaner, safer environment through a reliable and accurate sampling system.
Sirco Samplers recognized the value of the Internet to bring more leads, and also as an effective sales channel. Not having to hire more sales persons and partially automating the sales process by running a website in top positions 24/7 has became the top marketing priority for our client.
Sirco Sampler’s website has been running for about 6 years before they contacted Pitstop Media for help with search engine optimization. Sirco Samplers could not improve its website rankings beyond page 3 of the search results for the keywords it targeted.
Sirco Samplers wanted Pitstop Media to rank its website in top positions in 1st page for targeted keywords and to help reach its target market to generate more web leads. |
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| Challenge |
- Limited IT resources to implement complex SEO changes on the website
- Tried SEO in-house with little success, as they weren’t able to increase the rankings
- Competing with B2B websites which were well established as authorities, from a search engine's perspective
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| Solution |
To make sure the SEO campaign would be successful, we started the process with keyword research, analysis and selection. Based on the keyword list provided by our client, Pitstop Media expanded and identified the most profitable keywords for their website and industry. The top 10 keywords were each given a Keyword Effectiveness Index (KEI) in order to prioritize the keywords based on expected return on investment.
Two KEIs were derived for two important metrics, traffic and revenue. The first KEI we computed was based on the monthly search volume for each keyword and competing pages for the same terms. The second KEI took into account the revenue generated by each keyword (data from AdWords, Google Analytics and internal sales data). The keywords were chosen based on the combination of both KEIs and were followed by an onsite optimization process.
The onsite optimization process started with identifying the most important SEO pages (the pages with the highest SEO potential). Once the pages were identified, they were manually audited for the most important SEO factors. At the end of the audit, the client received a detailed report of what had to be changed at the server level, page level and site-wide. Detrimental factors were analyzed, identified and sent to our client to be taken into consideration. Additionally, we provided a wireframe version of each optimized page for an easier understanding of how the changes should be implemented on the website.
Once our recommendations were implemented, Pitstop Media conducted quality assurance checks to ensure the implementation was as per our recommendations, before finalizing the onsite optimization process and moving onto link building.
For link building, we used tactics such as directory and search engine submission and, article submission to niche and industry specific websites under our client’s company name. |
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| Results |
| Sirco Samplers started seeing results in less than 3 months after using our service. |
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| In terms of organic traffic, Sirco Samplers' website attracted 33% more targeted traffic from Google and 125% more from Bing: |
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| At the end of the optimization process, Sirco Samplers got more exposure in the search engines, more visitors to its website and most importantly, they are now noticed by the decision making B2B buyers. Sirco Samplers noticed a distinct increase of more than 50% in online RFPs (request for proposals) and their Internet sales increased accordingly. |
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| Client Testimonial |
| “We have seen a significant improvement in where our website is ranked for the most important keywords in our industry. We are pleased with the work of Pitstop Media, and recommend them for those who see a value in improving their web traffic.” |
| Ephie R. - Director of Marketing – Sirco Samplers |
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