|
|
| |
410% Increase in Google AdWords Conversions in Three Months
Prior to contracting us, Holy Family was managing its PPC campaigns in-house, incurring AdWords losses and a negative ROI. We helped optimize reduce costs.
170% Increase in AdWords Conversions, 33% Decrease in CPC
Horizon DataSys wanted to optimize their AdWords account to increase the number of downloads & reduce cost per conversion. Pitstop Media overachieved.
195% Increase in AdWords CTR, Campaign Cost Decrease by 40%
Food Connect hired us to optimize an AdWords account with poor Quality Score, high CPC and no prior conversion tracking. Pitstop Media delivered.
Multiple Top 10 Organic Rankings in Less Than Three Months
Eclipse Medical presence within Google wa so poor that the website was not showing up at all for any targeted keywords. We were able to quickly change that.
38% Increase in AdWords Conversions, Reduced CPC by 20.5%
CPO gave Pitstop Media their flagship website to improve its organic Google rankings. We achieved impressive results, faster than expected.
33% Increase in Organic Traffic, 50% More Requests for Proposal
Sirco Samplers have seen a significant improvement in where their website is ranked for the most important keywords in their industry, with help from us.
28% Decrease in AdWords CPC, 30% Increase in Conversion Rate
DWC wanted to improve the conversion rate of AdWords and reduce the aquisition costs for this channel. Pitstop Media focused on GA data and delivered results.
Increased Sign Ups with Conversion Rate Optimization |
| |
|
 |
|
75% Increase in Conversion Rate by Optimizing the Home Page |
|
|
|
|
|
|
|
Specializing in the rapidly emerging field of telemedicine, KoolDocs.com is the web's leading resource for online doctor consultations, diagnoses, and doctors' excuses for work and school. A relatively new methodology of clinical medicine practice, telemedicine involves qualified medical professionals, or "online doctors" providing patients with valuable services using telephone, email, video, or in Internet chat rooms.
KoolDocs.com is committed to the goal of making the online medical consultation experience for all patients safe, secure, friendly, reliable, affordable and convenient. Treating patients on the Internet with quality, cost-effective care in a trustworthy environment enables KoolDocs.com to rise as an industry leader. All KoolDocs.com physicians specialize in Family Practice, Internal Medicine, and General Medicine. They are fully licensed and are required to undergo extensive background checks. To check the background of any of our physicians that reside in your state, view the State Medical Boards |
| |
| Challenge |
| While 95% of the total traffic came from highly targeted keywords relevant to the services offered by Kooldocs, very few of the visitors took the desired action (clicking on “register for an online consultation”). |
| |
| Solution |
Our client treated the total number of the visitors who completed the registration process as conversions. An increase in the number of registrations was considered a success. Pitstop Media aimed for at least a 10% increase in conversions.
Since most of the visitors who landed on KoolDocs.com arrived on the website from highly targeted keywords, we worked on identifying why they were not starting the registration process.
Based on our conversion rate audit and the analysis of the traffic sources and patterns, we found that:
- The existing landing page (home page) didn’t focus on the needs of the visitors
- The purpose of the website was not easy to understand in less than 8 seconds
- There were too many calls to actions, which diluted the clarity of the message to be communicated to visitors
- The benefits of KoolDoc’s services were not clearly stated and properly highlighted
- The main call to action button was barely visible
- The unique value proposition of the website was not clear
We determined the visitors’ primary need was to consult a doctor. Based on the analysis of the existing web analytics data, third party tools and competition, we conceptualized a variation of the home page with the following changes:
- A prominent Consult a Doctor Now button which contains a call to action that focuses on the primary need of the visitors
- Reduced the number of primary calls to action from 4 to 1
- The redesign introduced a tabbed navigation structure to keep visitors exposed to a clear call to action (Consult a Doctor Now!) for as long as possible while they were exploring the landing page content
- A secondary call to action button, “Free Registration”, was included to persuade the visitor segment which was not yet ready to fully register for an online consultation.
To compare the performance of the original page against our variation, Pitstop Media used Google Website Optimizer to set-up and run the A/B test.
Below is the variation landing page designed by Pitstop Media: |
|
 |
|
|
|
| Results |
| |
| The experiment ran for two weeks and the variation page had 99.7% chances to outperform the original. The new landing page showed a 37.5% increase in the CTR to the registration page compared to the original page. |
| |
 |
|
| As a good practice, we recommended Kool Docs run a follow-up test to confirm the results. The outcomes were even more impressive: Pitstop Media’s landing page finally outperformed the original by 75.8%. |
|
 |
| |
| Client Testimonial |
KoolDocs’ owner, James, was pleasantly surprised with the results, which made him realize the importance of conversion rate optimization.
He plans on continuing the optimization of the website to improve the registration completion rate and to running tests on a regular basis.
Here’s James, KoolDoc’s owner, on our services:
"We were 7 months post launch with our website and our conversion rate was low. We knew that the potential for a higher conversion rate meant having to find a company that had the experience and expertise in landing page optimization (LPO).
We searched on Google for landing page optimization services and found 4 companies. The first 3 companies were very, very expensive "do-it-yourself" companies that were all about how much money they can get from you; in fact one company made the comment (before we even received a proposal-first phone call) that we could not afford her services. Not a good thing to say to a potential client. Our last attempt at getting a quote for landing page optimization was with www.PitstopMedia.com and Traian Neacsu.
I must say that they are extremely professional, courteous, efficient, knowledgeable and affordable. They pay close attention to detail and gives you the time that you need to accomplish your goals." |
|
|
| |
|
| |
|
|
|
|
|
|
|
|
