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410% Increase in Google AdWords Conversions in Three Months
Prior to contracting us, Holy Family was managing its PPC campaigns in-house, incurring AdWords losses and a negative ROI. We helped optimize reduce costs.
170% Increase in AdWords Conversions, 33% Decrease in CPC
Horizon DataSys wanted to optimize their AdWords account to increase the number of downloads & reduce cost per conversion. Pitstop Media overachieved.
195% Increase in AdWords CTR, Campaign Cost Decrease by 40%
Food Connect hired us to optimize an AdWords account with poor Quality Score, high CPC and no prior conversion tracking. Pitstop Media delivered.
Multiple Top 10 Organic Rankings in Less Than Three Months
Eclipse Medical presence within Google wa so poor that the website was not showing up at all for any targeted keywords. We were able to quickly change that.
38% Increase in AdWords Conversions, Reduced CPC by 20.5%
CPO gave Pitstop Media their flagship website to improve its organic Google rankings. We achieved impressive results, faster than expected.
33% Increase in Organic Traffic, 50% More Requests for Proposal
Sirco Samplers have seen a significant improvement in where their website is ranked for the most important keywords in their industry, with help from us.
28% Decrease in AdWords CPC, 30% Increase in Conversion Rate
DWC wanted to improve the conversion rate of AdWords and reduce the aquisition costs for this channel. Pitstop Media focused on GA data and delivered results.
AdWords Campaigns Optimization |
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Google AdWords Conversions Increased by 410% in Three Months |
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| Holy Family Phat Diem (HFO) offers a world-renowned selection of custom designed sculptures and religious statues. They also offer religious products such as jewellery, medals and church supplies to believers and churches all over the world through both their retail and online stores. |
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| Challenge |
Prior to contracting Pitstop Media, HFO was managing its PPC campaigns in-house, and incurring huge losses. 31.46% of HFO’s website traffic was from PPC advertising and the conversion rate was less than 0.5%, yielding a negative return on investment. HFO realized that in order to have a sustainable online business, it needed to drastically improve the performance of its PPC campaigns.
HFO wanted Pitstop Media to make its PPC campaigns profitable with long-term sustainable revenues. |
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| Solution |
The PPC campaigns were carefully audited and major issues were identified, including:
- Keywords had low Quality Score and high Cost per Click
- Broad match keywords brought in too much unwanted traffic
- Very few negative keywords
- Keywords grouped into irrelevant ad groups
- Only less relevant and generic keywords were being advertised
- Didn’t have separate campaigns for content network, resulting in extremely high CPA
- Landing pages were less relevant than desired
- Ads were set to show in the wrong target markets
- AdWords Conversion tracking was not set properly
Optimization efforts were prioritized given that more profitable product categories were optimized first and budgets were allocated in the same manner.
The existing keyword lists were expanded using PPC campaign keyword data, analytics data and third party tools. The keywords were then grouped based on product category and relevancy. The match types for each keyword were carefully determined to ensure only qualified traffic was sent to the website.
Specific ad copies relevant to the keywords within each ad group were created. In addition, location targeting was set to properly target the desired locations only. Lastly, due to the limited advertising budget, all underperforming keywords were paused and ads were opted out of content network. We also provided suggestions to change the navigation structure and the content of the website to make the landing pages more relevant to the advertised keywords. |
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| Results |
We used the number of conversions (sales) and Cost per Acquisition as the key performance indicators (KPIs) to measure the campaign’s success.
Below are two charts outlining the performance in terms of increase in sales and decreased cost per acquisition of the account over a 34-week period. Pitstop Media started optimizing the campaigns from week 18 until date and the time period is highlighted in blue. Within three months of Pitstop Media managing the account, the number of sales from PPC campaigns had increased by 410%, and the Cost Per Acquisition was reduced by 48%.
In addition, overall Quality Score of keywords across the campaigns improved, while keyword Cost Per Click decreased, primarily due to ad group restructuring and optimization. |
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| HFO is very satisfied with the optimization results. Pitstop Media is currently working with HFO for its entire search marketing requirements. |
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