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PPC Case Study

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410% Increase in Google AdWords Conversions in Three Months

Prior to contracting us, Holy Family was managing its PPC campaigns in-house, incurring AdWords losses and a negative ROI. We helped optimize reduce costs.

170% Increase in AdWords Conversions, 33% Decrease in CPC

Horizon DataSys wanted to optimize their AdWords account to increase the number of downloads & reduce cost per conversion. Pitstop Media overachieved.

195% Increase in AdWords CTR, Campaign Cost Decrease by 40%

Food Connect hired us to optimize an AdWords account with poor Quality Score, high CPC and no prior conversion tracking. Pitstop Media delivered.

Multiple Top 10 Organic Rankings in Less Than Three Months

Eclipse Medical presence within Google wa so poor that the website was not showing up at all for any targeted keywords. We were able to quickly change that.

38% Increase in AdWords Conversions, Reduced CPC by 20.5%

CPO gave Pitstop Media their flagship website to improve its organic Google rankings. We achieved impressive results, faster than expected.

33% Increase in Organic Traffic, 50% More Requests for Proposal

Sirco Samplers have seen a significant improvement in where their website is ranked for the most important keywords in their industry, with help from us.

28% Decrease in AdWords CPC, 30% Increase in Conversion Rate

DWC wanted to improve the conversion rate of AdWords and reduce the aquisition costs for this channel. Pitstop Media focused on GA data and delivered results.

Increased Registrations with AdWords Optimization

195% Increase in AdWords CTR

www.FoodConnect.com

Overview

Food Connect is an online community for food lovers. Registered members can share recipe ideas with and recommend restaurants with to fellow foodies. Unregistered visitors can browse the database of recipes posted by other registered members and the foodconnect.com team.
Their objectives in having a Pay Per Click campaign are to:
1. Have as many people register and become members as possible within a limited monthly budget.
2. Create media exposure.

Challenge

Food Connect had initially tried Pay Per Click advertising on their own, but had very limited success. The campaign had a very low click through rate, low Quality Score, high cost per click, and lacked any form of conversion tracking.

They asked Pitstop Media to optimize their Pay Per Click campaign with the goals of reducing overall cost and, increasing click through rate and conversion rates within a limited monthly budget.

Solution

Pitstop Media worked with Food Connect to identify the objectives of the PPC campaigns. Based on the objectives, Pitstop Media defined the Key Performance Indicators to measure the success of the PPC campaigns. Once Pitstop Media started managing the account, we:

Enabled conversion tracking to track the number of newly registered member that came from PPC.
Conducted keyword research to expand the existing keyword list
Identified and excluded negative keywords to stop ads from showing for unwanted search queries and delete existing keywords that were bringing in unwanted traffic.
Restructured the campaigns with tightly related keywords in each ad group
Re-wrote all ad copy to improve relevance between keywords and ads within the respective ad groups.
Provided recommendations to improve the landing page relevance to advertised keywords.
Set-up Google Analytics to track visitor behaviour and defined goals.
Used Analytics data to provide recommendations to improve the advertising campaign and website usability (sign-up process in particular).
Updated ad copy and ran A/B testing

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Results

reduced CPC for AdWords

The numbers of cost and clicks provided in the chart are a scaled version of the actual numbers.

As the chart shows, the number of impressions dropped significantly due to the decrease in unwanted traffic, while both clicks and click through rate increased by a tremendous amount (195% increase in CTR). The total cost dropped by almost 40%. Since they previously didn’t have conversion tracking enabled, there was no data to compare with for the increase in conversions (in this case, people who signed up as new members.) But from our conversations with Food Connect, we learned there was an increase in the total number of new member registrations. Food Connect was very happy with our work.

You Can Trust Us To Do The Job For You!

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