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410% Increase in Google AdWords Conversions in Three Months

Prior to contracting us, Holy Family was managing its PPC campaigns in-house, incurring AdWords losses and a negative ROI. We helped optimize reduce costs.

170% Increase in AdWords Conversions, 33% Decrease in CPC

Horizon DataSys wanted to optimize their AdWords account to increase the number of downloads & reduce cost per conversion. Pitstop Media overachieved.

195% Increase in AdWords CTR, Campaign Cost Decrease by 40%

Food Connect hired us to optimize an AdWords account with poor Quality Score, high CPC and no prior conversion tracking. Pitstop Media delivered.

Multiple Top 10 Organic Rankings in Less Than Three Months

Eclipse Medical presence within Google wa so poor that the website was not showing up at all for any targeted keywords. We were able to quickly change that.

38% Increase in AdWords Conversions, Reduced CPC by 20.5%

CPO gave Pitstop Media their flagship website to improve its organic Google rankings. We achieved impressive results, faster than expected.

33% Increase in Organic Traffic, 50% More Requests for Proposal

Sirco Samplers have seen a significant improvement in where their website is ranked for the most important keywords in their industry, with help from us.

28% Decrease in AdWords CPC, 30% Increase in Conversion Rate

DWC wanted to improve the conversion rate of AdWords and reduce the aquisition costs for this channel. Pitstop Media focused on GA data and delivered results.

More Sales with Search Engine Optimization

Top 10 Organic Rankings in Less Than Three Months

www.EclipseMedical.com

Overview

Eclipse Medical is a distributor of mobility products and daily living aids across Canada. By partnering with dealers throughout Canada they are able to offer exceptional service and value on products including Shoprider™ scooters, power chairs, scooter accessories and Eclipse lift chairs.

Eclipse Medical had its website built in September 2008. Similar to other businesses that were launching new websites,their traffic expectations were quickly crushed: they had no visitors to their website for more than 2 months after the date of launch.

Eclipse Medical soon realized that they need to have a strong presence on the search engines to reach potential customers online, and determined that this was achievable through search engine optimization (SEO). They chose Pitstop Media as their partner for running their SEO campaigns.

Challenge

The website was brand new and had no history with search engines
The website required both onsite and offsite SEO for the SEO campaigns to be successful
Client was targeting brand specific keywords but did not own those brands

Solution

Eclipse Medical wanted to rank in top positions for brand name keywords of the products they were distributing across Canada. We conducted a thorough keyword analysis to understand the target audience and their search behaviour.

The keyword analysis helped ascertain that majority of the target audience were in fact searching for Eclipse Medical products using product brand names.

In the first stage of the SEO process, Pitstop Media ran an extensive audit of the existing website, which included the identification of the pages with the most SEO potential based on keyword research and an extensive analysis of the source code. The audit analyzed the website for more than 50 SEO factors including:

Canonical issues
Organization of the web pages
Use of meta information on each page
Internal linking structure

Based on the audit, changes were made to the existing website, which included:

The URLs were restructured and the website architecture was changed to include the targeted keywords in the directories’ structure and file names
Category type pages such as scooters and power chairs were created to target category related keywords
All product pages were restructured to have a proper document structure, e.g. the most competitive keywords (Shoprider) were given more emphasis than the less competitive

Once the onsite optimization was completed, we had the website indexed by Google by submitting it to important niche directories. The primary focus of the SEO campaign was to rank www.eclipsemedical.com for keywords such as Shoprider, Shoprider Canada and Shoprider scooters on the first page of Google search results. Strategies such as directory submission, search engine submission, article submission and content creation were used in our link building efforts.

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Results

In less than a month after the completion of onsite optimization, Eclipse Medical’s rankings increased from nowhere-to-be-seen to page 6. Eclipse Medical started to receive visitors coming Google and Yahoo!, which translated into web leads and revenue.

increased traffic with seo services from pitstop media

In less than three months the website was ranked on the first page of Google.com, and in six months Eclipse Medical was ranked right below the manufacturer’s website.

top rankings for eclipse medical

The website is currently getting approximately 2000 visits per month from the optimized keywords and has an overall bounce rate of less than 20%. More importantly, Eclipse Medical is generating sales and revenue from the visitor traffic every month.

Client Testimonials

"Our organic listings within Google were so bad that our website was not showing up at all within Google’s search engine. Pitstop Media were able to quickly and effectively optimize our website and within a very short time our website was showing at the top of page one on Google’s search engine.
Thanks guys!"

Daryl H. - Eclipse Medical Inc

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