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410% Increase in Google AdWords Conversions in Three Months
Prior to contracting us, Holy Family was managing its PPC campaigns in-house, incurring AdWords losses and a negative ROI. We helped optimize reduce costs.
170% Increase in AdWords Conversions, 33% Decrease in CPC
Horizon DataSys wanted to optimize their AdWords account to increase the number of downloads & reduce cost per conversion. Pitstop Media overachieved.
195% Increase in AdWords CTR, Campaign Cost Decrease by 40%
Food Connect hired us to optimize an AdWords account with poor Quality Score, high CPC and no prior conversion tracking. Pitstop Media delivered.
Multiple Top 10 Organic Rankings in Less Than Three Months
Eclipse Medical presence within Google wa so poor that the website was not showing up at all for any targeted keywords. We were able to quickly change that.
38% Increase in AdWords Conversions, Reduced CPC by 20.5%
CPO gave Pitstop Media their flagship website to improve its organic Google rankings. We achieved impressive results, faster than expected.
33% Increase in Organic Traffic, 50% More Requests for Proposal
Sirco Samplers have seen a significant improvement in where their website is ranked for the most important keywords in their industry, with help from us.
28% Decrease in AdWords CPC, 30% Increase in Conversion Rate
DWC wanted to improve the conversion rate of AdWords and reduce the aquisition costs for this channel. Pitstop Media focused on GA data and delivered results.
Increased Revenue with Conversion Rate Optimization |
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| 200% ROI from Conversion Optimization Services |
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| www.CanadaDrugsOnline.com |
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| Canada Drugs Online (CDO) is an industry leading mail order pharmacy serving more than 100,000 existing customers as well as new customers, offering low prices, excellent customer service and fast shipping. |
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| Challenge |
| Our client reaches potential customers mainly through Pay Per Click advertising and search engine optimization. While the majority of the traffic was sent to the appropriate landing pages, the client realized that visitors spent very little time on the website, leading to high bounce rate and very poor conversion rate and sales. Even though the traffic was highly qualified, Canada Drugs Online did not generate the expected revenues, therefore putting their search marketing efforts at risk. |
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| Solution |
CanadaDrugsOnline.com came to Pitstop Media for help to improve the overall user experience and interaction with the website. The main objective was to reduce bounce rates and increase the time spent by visitors on the website.
After consulting with the client, we agreed on the following key performance indicators (KPIs) for measuring the effectiveness of our optimization strategies: unique page views (to measure user interest on client's website) and bounce rate (to measure the website's appeal to the audience) on landing pages (product pages).
Based on the client’s requirements, we decided to use Google Analytics, heat mapping and click tracking tools to analyze their visitors’ behaviour. In addition, we also had access to the client's AdWords accounts, which provided more insights about their customers and helped with the analysis of the website.
Based on the information from the client and the data we had collected over a 6-week period with various web analytics tools, we were able to identify issues on the home page, the product pages and with the checkout process.
We proceeded further with the optimization process by working on the test hypothesis and new layout proposals. Following are some of the changes we made on the website as part of the conversion rate optimization process:
- The focus on the home page was on creating a less cluttered page that communicated the value proposition of our client in easy-to-understand terms with a professional look and feel.
Additionally, the home page now features three of the most popular products, allowing the visitor to easily reach the desired product pages.
- Product pages were optimized to make it easier for customers to spot the product name (in less than 5 seconds) and the pricing, which is the value proposition of the client. Also, a much clearer visual path to the “add to cart” button was created.
- The number of steps required to finish the checkout process were reduced by 2 pages.
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| Results |
The newly optimized website was less cluttered and easier to navigate, allowing customers to easily search for their desired products and purchase them online.
The overall user interaction with the web site (page views) increased by more than 20% while the overall bounce rate decreased by 6%.
These results were accompanied by an overall 5% increase in CDO’s website revenue, which translated into a 200% ROI for CDO on this conversion rate optimization project. |
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| Client Testimonial |
| “With the help of the Pitstop Media we were able to dramatically improve our web site conversion rate and the overall customer experience and retention rate. We still get compliments 12 months later!” |
| Dean S. - Canada Drugs Online |
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